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Is airport advertising a mystery to you? Here, we’ve compiled valuable information on frequently used terms.




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AIRail

Frankfurt long-distance train station, connecting to the ICE and IC railway network of the Deutsche Bundesbahn. 3.3 million passengers in 2001, approx. 5 million passengers are expected in 2003.

Ambient Media

All media that do not belong to the classic generic group (i.e., TV, print, radio, posters and cinema), e.g., advertising on blimps, bottle caps, etc.

Baggage Claim - Panels

Backlit Screen Panels, positioned above the baggage conveyor belts in Terminal 2. Bookings can be made for a network of 12 double-sided Panels at a time.

Banners

Banners in different sizes, distributed throughout the check-in areas, in the international area and directly at the POS in Terminal 2. Can be booked as a network or individually.

Car Promotion Points

Exhibition spaces that are specially designed for presenting cars. They are distributed throughout highly frequented areas.

Cinema Panels

A spotlight-illuminated, large advertising medium in a landscape format. Different locations (exclusively in Terminal 1) and sizes can be booked. Cinema Panels are directly mounted on the wall.

CLB

Abbreviation for the City Light Board advertising medium, a backlit space in an 18/1 format, partially equipped with changing mechanisms.

CLP

Abbreviation for the City Light Poster advertising medium, a backlit space in a 4/1 format, partially equipped with changing mechanisms.

Colorama

Backlit advertising medium in a tall format. Distributed throughout both terminals, as well as in the connecting passageway to the AIRail Terminal.

Cross Banner

Advertising medium comprised of 4 rotating Banners. Placed at strategically important locations of Terminal 1.



CONTACT

Your contact at Media Frankfurt:

 

Alexander Schäfer
Phone: +49 (0)69. 69 708 75
Fax: +49 (0)69. 69 708 48

 

schaefer@media-frankfurt.de


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