Advertising highlights of the last decades
Rio-Tokio by Netflix
With a subtle advertising campaign, the streaming service Netflix conquered the baggage carousels at Frankfurt Airport in July 2019. For the start of the third season of the series "House of Money", ten red suitcases rotated along the belts, from which bundles of banknotes appeared to spill out. A different character from the series could be seen on each suitcase. An individualised clip was shown synchronously on the screen of the respective luggage belt, for example for Rio or Tokyo, as the master thieves of this Spanish hit series are named after major cities. The campaign on our Welcome Network immediately went viral…with the effect that two suitcases were even stolen.
