Turning the ceiling into a road
In 2009, Fiat turned the whole airport world in Frankfurt upside down: for a pre-launch campaign, the new Fiat 500 Cabrio was suspended upside down from the ceiling for half a year – as a special installation in Check in Hall 1. Large-scale panels and wall wraps, also with tilted motifs, ensured a genuine all-round experience of the brand-new model.