Frankfurt Airport Case Studies

Digital advertising media that reach out? Roulette on the baggage carousel? Almost unbelievable but not impossible. Gain inspiration from innovative and outstanding campaigns and discover the advertising universe of Frankfurter Airport!

Campaign Yuneec

Customer:
Yuneec

Industry:
Electric Aviation 

Product: 
Multikopter, UAV 

Location:
Frankfurt Airport,
Terminal 1 A, Level 2

Duration:
December 2015

Medium:
Promotion Point

Target Group:
International Audience, aged from14-75 

Purpose:
To promote the Yuneec brand, presentation of multicopters and their uses.

Goal:
To increase awareness of the Yuneec brand and to dispel worries about multicopters.

Campaign Description:
Construction of a premium Experience Center with well-trained staff to explain the product range. Subsequent sales at the airport not excluded.

End Result:
Large number of visitors, interested passengers

Campaign Bayer

Customer:
Bayer 

Industry:
Life-science

Product:
Image advertising

Location:
Frankfurt Airport, Terminal 1 B, International Waiting Hall

Duration:
Since 2014

Medium:
Airspace promotional area

Target Group:
Decision makers and business travelers from North America and Asia

Purpose:
To increase the level of awareness of the Bayer brand in Asia and North America

Goal:
Welcoming travelers from North America and Asia to Frankfurt with the Bayer cross from a highly visible location to increase awareness of the Bayer brand in these regions.

Campaign Description:
Spectacular installation of the Bayer cross (4.5 m diameter), suspended immediately beneath a glass dome. Visibility from afar and the continuous rotation of the Bayer cross ensure a high degree of attention. Thanks to the location chosen, the Bayer cross can be seen by almost all travelers from Asia and North America.

End Result:
After just a few weeks, the Bayer cross had developed into a highly visible orientation point in Waiting Hall B. It attracts the attention of numerous passengers and helps them pass their time in Waiting Hall B.

Campaign Spielbank Bad Homburg

Customer:
Spielbank Bad Homburg

Industry:
Casinos

Product:
Brand

Location:
Frankfurt Airport,
Terminal 1 A, Level 1

Duration:
April - September 2016

Medium:
Baggage carousel wraps

Target Group:
Users / visitors of Frankfurt Airport

Purpose:
Promotion for the Bad Homburg Casino (François-Blanc-Spielbank GmbH), especially as part of the 175th anniversary of the casino in Bad Homburg v.d. Höhe in 2016

Goal:
With a clever idea to attract great attention by simulating a roulette wheel – the first of its kind in Germany (USP).

Campaign Description:
Within the framework of the 175th anniversary of the casino in Bad Homburg, a baggage carousel in Terminal 1 was wrapped to make it look like a roulette wheel. The amazingly real, oversized wheel caused passengers to both do a double take and laugh in equal measures.

End Result:
Large proportion of positive reactions by casino guests and airport visitors. The aim of drawing great attention was surpassed. Over 400,000 clicks on our Facebook page.