International Case Studies

If you are interested in international campaigns, we are the people to contact for the German market. Through our position as an integral part of the JCDecaux Network, we offer easy access to over 140 airports around the world. Benefit from the unique international network of JCDecaux, the world’s market leader in airport advertising. Get a whiff of the wide world and be inspired!

PUIG / Jean Paul Gaultier

Client: 
PUIG / Jean Paul Gaultier

Industry:
Perfume

Product: 
JPG fragrances Classique and Le Mâle

Location:
CDG Airport Paris, France

Campaign Dates:
6 April - 3 May 2016 

Medium: 
Promotion Points, Banners, Displays CDG 2F

Innovation:
Virtual Reality Banner: 3D Banner

Campaign Description:
On the occasion of the Jean-Paul Gaultier fragrances recent takeover by PUIG. Paris CDG Airport premium territory was chosen to showcase an unprecedented campaign orchestrated by the airport.

At the heart of the premium environment – CDG 2F shopping area - a spectacular 3D display is towering over an exhibition space offering a unique brand experience: passengers have indeed the opportunity to virtually discover Jean-Paul Gaultier perfumes thanks to Oculus Rift technology. A 360° engagement campaign at Paris Charles de Gaulle Airport began on 7 April and focuses on the official new-look JPG advertising, which features models Daphne Groeneveld and Chris Bunn and is set is an imaginary JPG factory producing the iconic Classique and Le Mâle fragrances.

If they so wish, they can buy a perfume bottle in the boutiques nearby before taking their flight.

An impactful and innovative campaign for a long-lasting brand recall!

Clarins

Client:
Clarins

Industry:
Cosmetics

Product:
Clarins’ Shaping Facial Lift, the No. 1 Contouring Serum in Asia

Location:
Hong Kong International Airport
Duty Free Bereich (Abflug), Terminal 1

Campaign Dates:
24. June – 1. September 2015

Medium:
3D Colossal Display (8600 (Height) x 2800 (Diameter) mm)
Secondary Icon Lightbox, Pillar Lightbox, Interactive Panel

Innovation:
Giant 3D object, interactive panel

Campaign Description:
Clarins has launched the breathtaking 1st-ever innovative 3D Colossal Display.  Pre-eminently the tallest product display ever-fabricated in the Departures Duty Free Area at full-storey height, this massive structure decorates harmoniously the airport ambience.

Clarins’ campaign effectively mesmerizes the passenger-shoppers at the airport’s point-of-sales, matching the highlight of Clarins’ Shaping Facial Lift, the No. 1 Contouring Serum in Asia that has won 45 beauty awards.

Passenger Engagement is achieved by air passengers taking selfie with Shaping Facial Lift 3D Display and posting the photo on social media (Facebook, Instagram or WeChat).  Gift redemption is available at Clarins’ counters in Hong Kong International Airport Beauty outlets.

Vodafone

Client:
Vodafone

Industry:
Telecommunication

Product:
Vodafone

Location:
Lisbon & Oporto Airport, Portugal

Campaign Dates:
January - December 2016

Medium:
Several innovative formats - volumetrics and large battery charger

Innovation:
Special formats

Campaign Description:
At the check-in area, through which thousands of passengers pass every day, there are many visible messages serving as a call to action for the infinite communication options made possible by technology: Post Comments, Share Adventures, Tell Stories, Report Events, Send Photos, Make Statements, Give Opinions.

Alluding to America is a symbol inspired by American Indian heritage, comprising two medallions decorated with over 600 coloured feathers. The European continent is portrayed in 31 heraldic Coats of Arms of the traditional European houses, and 36 bamboo umbrellas inspired by the “rising sun” make up the Asian item. Hundreds of African textiles illustrate the hot and vivacious colours that are so typical of the continent, and finally the Oceania item was inspired by the natives of the continent and includes 135 iconic boomerangs.

Vodafone continues to impress passengers, even after the check-in zone. Upon entering Lisbon Square, the “heart” of the Airport, the passengers behold 11 power poles for smartphones, tablets and other devices, which include all the traditional sockets, universal cables and more. In the Schengen and Non-Schengen Departure Lounges everybody can stay “connected” thanks to the large format battery chargers, which include four chairs so that passengers can charge their devices in a comfortable and convenient manner while they are waiting for their flight. As well as the amenities provided at Lisbon Airport, at the Francisco Sá Carneiro Airport in Oporto Vodafone installed two large-scale battery chargers, with universal sockets and cables.