Media Frankfurt celebrates first 3D advertising campaign at a German airport
Frankfurt Airport is the first airport in Germany to show DOOH advertising with a 3D effect. The traditional Scottish brand Glenfiddich gets up close and personal with passengers at the Digital Deluxe Board with an innovative whisky spot.
Frankfurt am Main, 06 December 2022. 43 square metres in size and centrally located in Terminal 1, the Digital Deluxe Board - already a much-noticed eye-catcher - is now entertaining passengers at Frankfurt Airport with a special spectacle. The first 3D spot at a German airport has gone live there: Various oversized whisky bottles that roll towards the audience. With their innovative design and thanks to sophisticated technology, the optical illusion looks extremely real. This is how the traditional Scottish whisky brand stages the claim "Discover the whisky that never sits still".
"Three-dimensional advertising is more familiar today from Asia, from the big screens in Times Square in New York or Piccadilly Circus in London. We are now bringing this extremely impressive form of advertising to a German airport for the first time," says Martin Korosec, Managing Director of Media Frankfurt. "DOOH in 3D is a state-of-the-art solution for our customers to present their products in a unique way at Germany's largest international hub."
The 3D effect is made possible by the most innovative technology on the Digital Deluxe Board, with a resolution of 3000 x 900 pixels. The Digital Deluxe Board is centrally located at the busy transit area of Pier B, where passengers can stay for up to 140 minutes. This section is mainly frequented by international passengers with above-average purchasing power. In addition to the Digital Deluxe Board, Glenfiddich is strengthening its advertising impact by booking several screens in the Digital Duty Free Network. This includes placements at security and passport control, generally in front of the duty-free shops and specifically in front of the duty-free shops in Transit B in the vicinity of the Digital Deluxe Board.
“William Grant & Sons is delighted for Glenfiddich to be the first brand to activate the innovative 3D display space at Frankfurt Airport showcasing their newly released Perpetual Collection,” says Oksana Ohene-Adu, Advocacy and Digital Manager at William Grant & Sons. “The 3D display is breaking new ground in airport advertising and captures travellers attention on their busy journeys.“
Learn more about our 3D advertising solutions: 3D Content
About William Grant & Sons
Founder William Grant started the company in 1887, with a vision to make the best dram in the valley, and that remains true today as they build brands that are loved around the world. The first drop of Glenfiddich flowed through the stills on Christmas Day 1887 in Dufftown, Scotland. Today, they are leaders in the international spirits industry and have ambitious growth plans to ensure their business is sustainable in the long term.
About Media Frankfurt
Media Frankfurt GmbH is the exclusive marketer of advertising space at Frankfurt Airport. Founded in 1971, the Fraport subsidiary has developed into Germany's market leader and number one advertising platform in the aviation sector. Through the participation of JCDecaux - marketer of over 200 airports worldwide - Media Frankfurt is the innovation hub for Digital Out of Home. More than 1,500 advertising media inside and outside the terminals reach several million mainly international passengers every year at one of the three biggest hubs in Europe. Whether analogue, digital, POS and promotion or mobile - Media Frankfurt's omnichannel portfolio enables effective brand staging and cross-media, highly networked campaign management along the customer journey. Further information is available at www.media-frankfurt.de/en.