Media Frankfurt und WestWorks setzen die neueste Disney+ Staffel von „The Mandalorian“ in 3D in Szene
The first Disney+ 3D campaign at a German airport can currently be admired at Frankfurt Airport: For the start of the 3rd Star Wars season, Disney+ is providing a special wow effect.
Frankfurt am Main, 16 February 2023. On 1 March, the wait for fans of Din Djarin and Grogu will come to an end: The third season of "Star Wars: The Mandalorian" has finally started on Disney+. The launch of the Disney+ series is accompanied by a comprehensive marketing campaign. The campaign appearance at Frankfurt Airport is intended to attract special attention: with a captivating 20-second spot in 3D on the Digital Deluxe Board. Together with WestWorks, a part of the It Works Group, Media Frankfurt has realised this particularly attention-grabbing format for the first time in the airport environment.
"Especially for the big Disney+ series highlights, we are always on the lookout for extraordinary marketing measures to stage our fan classics in the best possible and, above all, spectacular way. The visual experience of "The Mandalorian" in particular can be deepened so much more with this 3D conversion," says Johanna Pfeiffer, VP Marketing for Disney+.
"As an innovation driver in airport advertising, we have been pushing digital formats for unusual brand stagings for years," explains Martin Korosec, Managing Director at Media Frankfurt. "With the possibility of 3D spots, we have opened up a new dimension of the advertising experience for our customers."
About Media Frankfurt
Media Frankfurt GmbH is the exclusive marketer of the advertising space at Frankfurt Airport. Founded in 1971, the Fraport subsidiary has developed into Germany's market leader and advertising platform number 1 in the aviation sector. Through the participation of JCDecaux – marketer of over 200 airports worldwide – Media Frankfurt is the innovation hub for Digital Out of Home. More than 1,500 advertising media inside and outside the terminals reach several million predominantly international passengers annually at one of the three largest hubs in Europe. Whether analog, digital, POS and promotion or mobile – the Media Frankfurt’s omnichannel portfolio enables effective brand staging and cross-media, highly networked campaign management along the customer journey.