Frankfurt a. M., 22 May 2018: Creative dynamism is making yet another stopover at Frankfurt Airport. The advertising partner of Media Frankfurt, Pernod Ricard Global Travel Retail, combines dynamism and social commitment with great skill for the launch of a limited edition bottle of its award-winning Absolut Vodka exclusive to Travel Retail.
To mark the launch in-airports, Pernod Ricard Global Travel Retail demonstrates just how local a global campaign can be: “Ready to share good times with people all over the planet?”. The first centralized dynamic campaign by Pernod Ricard Global Travel Retail is being launched exclusively at Frankfurt Airport and Changi Airport this May. In addition to the announcement of the new AbsolutWorld limited edition,, Absolut is kicking off a global movement that asks people to share the places they love as part of an online Travellers Exchange. To get involved, travellers simply need to upload a selfie to reveal a mosaic made up of other faces that will unlock local hotspots from around the world.
“Absolut World is a strong statement and expression of a world without borders, united in peace, love and friendship. We’re proud to be adding to the celebration of togetherness through technology and a digital campaign that connects people around the globe as well as enhances the travel experience,” said Lisa McCann, Brand Director Absolut, Pernod Ricard Global Travel Retail.
Through the Digital Deluxe Network, which consists of 69 digital screens along the customer journey, passengers are accompanied intelligently by the advertising message from the security check, via the duty-free shop, to the gate. The “global selfies” will be linked with a location tag and, accordingly, with the flight data. A direct interface to the content-management system of Media Frankfurt then permits the insider tip from the Travellers Exchange to be shown at the relevant gates. In addition to the default campaign for the new Absolut World bottle, the tips will be sorted into Schengen and non-Schengen destinations and produced and shown in real-time campaigns. Thus, passengers will see, for example, “Megan’s local hotspot – RADIO ROOFTOP BAR London, United Kingdom.” The most topical travel guide there is!
“For us, this is great confirmation that the airport offers a highly creative setting for advertising. With the dynamic campaign, Pernod Ricard Global Travel Retail is making ingenious use of the mechanism of our advertising media to create a high degree of involvement between passengers and the brand”, says Peer Schmitz-Kuo, Director Sales & Marketing Media Frankfurt.
Media Frankfurt GmbH
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