Three questions for Peer Schmitz-Kuo on the advertising alliance with Berlin Brandenburg Airport
Peer Schmitz-Kuo, Sales Director at Media Frankfurt GmbH, answered three questions about the new advertising cooperation between Media Frankfurt and Berlin Brandenburg Airport.
1. Media Frankfurt has just announced its marketing cooperation with Berlin Brandenburg Airport. What can advertisers expect from it?
With this cooperation, we are connecting nothing less than the airport of the capital of the world's fourth largest economy with one of the most important global hubs. This enables our customers to reach genuine top target groups, for example globally active decision-makers and particularly high-income segments. With its precise targeting options and simple One Stop Shop, this marketing combo is a real benefit for any marketing decision-maker.
2. Which additional advertising media can you provide based on this cooperation?
Our portfolio is already known for a wide range of digital and static arrival and departure media. Berlin Brandenburg Airport will soon also be launching particularly eye-catching digital screens in the central market place - another highlight in our portfolio.
3. In addition to BER, Media Frankfurt also markets advertising space at other airports in Germany. How do Germany network bookings work?
An example of the services we offer is the Germany Welcome Network. This enables a client to target arrivals in Berlin, Hamburg, Frankfurt, Stuttgart and Düsseldorf with just one booking - we can also include Vienna, if required.