Gain a truly dynamic approach, ensuring greater potential impact in the process!

Nowadays, if you want to stand out from the crowd in your advertising while still reaching your target group precisely, you need to have innovative ideas and be present in just the same place as your customers. Make your creative content “smart” or “dynamic” and, with specific campaigns at the right time, use the opportunity to pick up your target group on their customer journey. On digital screens in the Arrivals or Departures area, using destination-related information, or even including the weather, you can individualize your advertising messages in real time. Using relevant and original contents, you can entertain potential customers and, thanks to the systematic approach, minimize your scatter loss.

 

Enquire now (non-binding)

 

Put some zest into your content based on:

Target group

Campaign

Flight plan data

Time

Weather

Day

Your idea

You decide - smart play-out or dynamic content

Smart Content

  • Rule-based play-out.
  • A stored campaign creative is played, depending on situation or event.
  • Content of campaign is sent in the run-up.

more

Dynamic Content

  • Campaign creation in real time.
  • Situation or event is transferred directly into the campaign creative under display.
  • Content is adapted dynamically and accordingly.

more

 

 

Smart content - in detail

To set up a smart content, you must first set the desired attributes for your campaign. These may be target groups or destinations, for which you want to display individual content in your campaigns. Working together with you, we shall find the right medium and set the rules: which campaign is to be presented, at what time, at what precise location, and with what attributes? On this basis, we shall then draw up suitable campaigns.

Summary:

  • Rule-based play-out of campaigns.
  • Different campaign creatives depending on situation.
  • Contents of campaign set in run-up.

Enquire now (non-binding)

 

Dynamic content - in detail

For dynamic content campaigns, you start by setting the desired attributes, such as target group, language and weather, to which the presentation is going to refer. Working together with you, we shall find the right medium and set the rules: which campaign is to be presented, at what time, at what precise location, and with what attributes? You will supply us with the campaign creatives, claim and copy and agree with us on the specific static and dynamic characteristics. Modulation of the dynamic contents in real time will then be effected at the relevant locations at the right time.

Summary:

  • Campaign creation in real time.
  • Direct transfer of attributes into campaign creatives.
  • Automatic dynamic adaptation of contents.

Enquire now (non-binding)

Your direct contact

Stephan Sutor

Key Account Manager

Phone: +49 (0)69 69708-27
sutor@media-frankfurt.de

Your contact for lifestyle and luxury brands, Holiday, Food & Beverage.

Michael Kaiser

Key Account Manager

Phone: +49 (0)69 69708-66
kaiser@media-frankfurt.de

Your contact for brands from entertainment electronics, IT hardware and software, industry, pharmaceuticals, government and agencies.

André Kreimer

Key Account Manager

Phone: +49 (0)69 69708-33
kreimer@media-frankfurt.de

Your contact for brands in the financial sector, consulting and media.

Habib Ferogh

Key Account Manager

Phone: +49 (0)69 69708-88
ferogh@media-frankfurt.de

Your contact for brands from the automotive sector, telecommunications, energy sector, trade, logistics, trade fair and real estate sector.

 

Contact us now

+49 (0)69 69708-66

or

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