Advertising Audience

Fairs & Events

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Reach trade fair visitors in Frankfurt

The city of Frankfurt is known not only as a banking but also as a trade fair city. Over 2.2 million trade fair visitors travel to Frankfurt every year, making the city a unique hotspot for trade fairs and events. Benefit from this unique advertising target group with Media Frankfurt.

Draw attention to yourself directly in the arrival process with your product or brand advertising. To find out more about this extraordinary target group, look at our favourites or download the product information below.

Increase brand awareness: Why trade fairs and events need a strong advertising presence

International flagship trade fairs such as Gamescom Cologne, the Frankfurt Book Fair, Hannover Messe and ITB Berlin attract visitors from all over the world every year. Thousands of brands compete for visibility and reach.

Successful trade fair marketing therefore no longer focuses solely on being present directly at the event venue. Additional touchpoints before and after the actual event are becoming increasingly important, especially along the travel routes of international visitors.

Advertising contacts are particularly relevant:

before travelling to the trade fair
immediately before entering the event venue
during the return journey
after the actual event to create lasting brand awareness

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Airport advertising as a strategic touchpoint in trade fair marketing

Airports are among the most effective advertising environments for trade fairs and events. They bring together international business travellers, trade visitors and decision-makers in a premium business environment with high levels of attention.

Together wird partner airports throughout Germany, Media Frankfurt creates targeted advertising opportunities around national and international trade fair and event locations. This makes it possible to reach relevant target groups before they even attend the trade fair and to reinforce advertising messages throughout the entire journey.

Relevant airports and trade show venues in Germany

Airport	Relevant Trade Show / Event	Target Audience Focus
Frankfurt Airport	Frankfurt Book Fair, Ambiente Frankfurt, Light + Building Frankfurt, IMEX Frankfurt, Automechanika Frankfurt, ISH Frankfurt, Heimtextil Frankfurt, ACHEMA Frankfurt, Christmasworld Frankfurt	Media, Retail, Automotive, Building Technology, Energy, Events, Tourism, Chemicals, Pharmaceuticals, Interior, Design
Hamburg Airport	Hamburg Messe, OMR Festival, Internorga, SMM Hamburg, WindEnergy Hamburg	Marketing, Digital, Maritime Industry, Food, Energy
Berlin Brandenburg Airport	Messe Berlin, ICC Berlin, IFA Berlin, ITB, Grüne Woche, Fruit Logistica	Technology, Tourism, Mobility, International Business
Hannover Airport	Hannover Messe, Agritechnica, EMO Hannover	Industry, Mechanical Engineering, Agriculture
Düsseldorf Airport	Medica, ProWein, boot Düsseldorf, K Trade Fair, Interpack	Healthcare, B2B, Consumer Goods, Lifestyle
Köln/Bonn Airport	Gamescom, DMEXCO, FIBO, didacta Cologne, Anuga	Digital, Gaming, Food, Health
Stuttgart Airport	Messe Stuttgart, CMT Stuttgart, LogiMAT, Blechexpo, CMT Stuttgart Messe	Automotive, Industry, Manufacturing

Target group Fairs & Events: Our favourite products

Digital Brand Space

This advertising medium convinces with a unique digital branding concept. Reach trade fair visitors with the Digital Brand Space on the arrivals driveway of Terminal 1. The installation consisting of large video walls and a color-controlled LED light band immerses the entire area in an exciting, emotional brand world. The innovative concept impresses your target group in the arrival process with synchronous playback of advertising content.

Digital Welcome Network

Address arriving trade fair visitors with the Digital Welcome Network, which is placed directly on the baggage claim belts, well visible for arriving passengers. These high-resolution screens thus provide an exceptional setting for your advertising content. The long duration of stay results in an excellent advertising appeal to national and international passengers.

KingSize Lightbox

The KingSize Lightbox is your advertising medium to attract the attention of arriving trade fair visitors in the passenger area or the security check area. The incredibly flexible medium is guaranteed to attract attention with its backlighting and also enables various interactive additions. Attract the attention of the target audience for Fairs & Events with your advertising campaign using KingSize Lightboxes.

Premium Wall

This advertising space offers 440 sqare meters for your advertising message to gain the interest of your target group for Fairs & Events. Its unique location at the central bus station means that it reaches a lot of viewers per year – including trade fair visitors on the busy departure and arrival levels of the
Terminal 1 access road.

More than traditional outdoor advertising

In the context of trade fairs, airport advertising is much more than traditional outdoor advertising. It combines international reach with high-value business target groups and creates advertising contacts in a relevant decision-making environment.

One particularly effective advantage is the opportunity to reach trade fair visitors immediately before the event and direct them specifically to your own exhibition stand. This creates and additional nudge along the customer journey before visitors even enter the actual trade fair venue.

This is particularly beneficial for:

event organizers who want to generate awareness for their events at an early stage
sponsors who want to extend their brand presence beyond the trade fair grounds
exhibitors who want to reach visitors before the actual trade fair interaction

International marketing: International reach through airport advertising

In addition to trade fairs, major international events also offer attractive advertising opportunities. Sporting events such as the FIFA World Cup, Formula 1 and the tennis Grand Slams, as well as international concert tours by world-famous artists, attract millions of travellers every year.

As an international hub, Frankfurt Airport connects Germany with Europe and the rest of the world. Together with our partner airport network, you can reach event visitors and business travellers throughout their entire journey and place your brand message where their journey begins.

Conclusion

Trade fairs and events remain key platforms for business communication and brand building. At the same time, the need for targeted reach and high-quality audience engagement continues to grow.

Airport advertising creates exactly this connection: it reaches relevant business target groups in the right environment and complements traditional trade fair communication with valuable additional touchpoints throughout the entire event journey.