Frankfurt Airport is one of the largest airports in Europe, and its international reach and versatile target groups make it the ideal place to reach potential customers with your product and brand message. Now, Media Frankfurt is launching a new innovative way of marketing its advertising inventory to reach this unique customer structure even more effectively: Programmatic Advertising. On the technical side, Media Frankfurt has partnered up with the supply side platform (SSP) VIOOH through their shareholder JCDecaux.
As the first airport in Germany, the entire digital advertising inventory at Frankfurt Airport can be accessed programmatically. As of now, programmatic ads can be booked automized and contact-based in real time. These programmatic campaigns will be played out according to days of the week or specific times of day, thus enabling even more dynamic and tailored targeting. Whether business or luxury travellers, Media Frankfurt's new programmatic advertising offer minimizes scatter loss and gives you the opportunity to optimize campaigns even during their runtime.
Introduction to Programmatic Advertising at Frankfurt Airport
Basics of our programmatic advertising model
The new programmatic advertising offering is based on the international Airport Audience Measurement (AAM) media currency standard, which Media Frankfurt launched in fall 2021. AAM is an airport currency developed by the world's largest outdoor advertising network, JCDecaux, and is already used by over 30 airports worldwide. The KPI calculation includes, for example, the exact flight data and passenger routes. The viewed impressions determined in this way are now in turn the data basis for programmatic sales at Media Frankfurt.
The technical partner is the international SSP VIOOH via the joint shareholder JCDecaux , with which all relevant demand side platforms (DSPs) are already connected - including omnichannel DSPs.
The path to your programmatic advertising booking
The experts of Media Frankfurt are also fully available to you for this automated type of advertising booking. With further data insights and over 50 years of airport marketing expertise, we can support you in your campaign planning to effectively communicate your advertising message to the desired target group at Germany's most important hub. Contact us for your personal consultation.
Questions & Answers about Programmatic Advertising at Frankfurt Airport
In the following short videos, Felix Huyer and Michael Kaiser, Key Account Managers at Media Frankfurt, explain the concept of programmatic digital out of home and provide answers to frequently asked questions about Media Frankfurt's programmatic Airport advertising offering.
1. What is meant by programmatic out of home at the airport?
2. What are the benefits of programmatic advertising?
3. How are the viewed impressions on the ads determined?