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Programmatic Airport Advertising: Precise. Smart. Efficient.

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Programmatic Advertising

What is Programmatic Advertising and how does it work at the airport?

As the first airport in Germany, Frankfurt Airport’s digital inventory is now fully bookable programmatically. This milestone strengthens the Germany programmatic advertising market and opens new opportunities for brands seeking data-driven airport advertising solutions. It marks a new era in airport advertising: campaigns can be delivered automatically, audience-based and in real time – tailored to target group, weekday or time of day. Advertisers gain maximum flexibility and control while keeping media waste to a minimum.

In addition to Frankfurt, Hamburg, Berlin, Hannover, Cologne/Bonn and Stuttgart airports are also fully integrated into our Programmatic DOOH (Digital Out-of-Home) portfolio. This allows you to reach your target groups across Germany. Media Frankfurt is your central contact for high-reach Programmatic OOH in Germany. Whether you want to book airport advertising through a Demand Side Platform (DSP) or without your own technical infrastructure, we offer a range of solutions to successfully execute programmatic digital out-of-home (DOOH) campaigns in the airport environment.

Introduction to Programmatic Airport Advertising

Watch our short video for a compact overview of how Programmatic Media works at the airport and the advantages of Programmatic Digital OOH.

Advantages & Use Cases of Programmatic Airport Advertising

Advanced Targeting Options & Data Sources

Benefit from advanced targeting possibilities for sophisticated campaigns and integrated programmatic advertising strategies across multiple airport touchpoints: audience targeting (e.g. business decision-makers, automotive affinity), flight triggering (by airline or destination) and retail targeting (by product category or sales data).

Which data sources are available for programmatic targeting at the airport?

Media Frankfurt combines flight data, retail information and audience segments to enable precise audience, flight and retail targeting. This allows campaigns to be tailored exactly to relevant travellers – a clear advantage of Programmatic DOOH for brands.

Airport advertising in Germany: Cross-Airport and Nationwide Reach

Through Media Frankfurt, you can book your programmatic campaign across multiple airports in Germany. In addition to Frankfurt Airport, our portfolio includes digital screens at Hamburg, Berlin, Hannover, Cologne/Bonn and Stuttgart airports. With Media Frankfurt as your central partner, you book nationwide campaigns easily, efficiently, and from a single source.

How can the success of a programmatic airport campaign be measured?

Campaign success is measured using clear KPIs such as reach and contacts. In addition, programmatic campaigns can be optimised in real time during the flight period – one of the key reasons why programmatic advertising at airports is more efficient than traditional Out-of-Home advertising.

Learn more about the impact of airport advertising here.

Airport DSP Integration & Flexible Booking Options

Our programmatic inventory supports modern programmatic selling processes and is available through numerous Demand-Side Platforms (DSPs) – including:

Google Display & Video 360
Displayce
Sage & Archer
The Trade Desk
Active Agent
Hivestack
and many others

Book Programmatic Advertising – Flexibly with or without a DSP

We are also a reliable partner when it comes to programmatic booking. With in-depth market knowledge, over 50 years’ experience in airport advertising and access to high-quality data, our team of experts will support you in planning and implementing your campaign – in a targeted, efficient manner and tailored precisely to your target audience. Contact us for a personal consultation on implementing your programmatic airport campaign.

We also offer a range of booking options for your programmatic campaign: Do you already have some knowledge of programmatic advertising and the necessary technical infrastructure? If so, please contact our experts to launch your Programmatic Media campaign directly, tailored to your specific requirements. Or would you like to enter the world of programmatic advertising with our professional support? In that case, our pre-defined Smart Media Bundles offer the ideal solutions for your needs.

Smart Media as a hybrid Component of Programmatic Marketing at the Airport

Smart Media: easy to start, professionally managed – for companies of all sizes

Smart Media is the hybrid form of programmatic airport marketing. It combines the precision and granularity of programmatic advertising with the simplicity of traditional booking. This way, you benefit from targeted delivery without missing the personal support of our experts.

Is Programmatic Airport Advertising suitable for smaller budgets?

Yes – with Smart Media, companies can start even with smaller budgets. This allows brands to test programmatic airport advertising and scale flexibly without having to invest immediately in a complex technical infrastructure.

Learn more about Smart Media

Ready to take off with your programmatic airport campaign? Our team looks forward to your enquiry – whether you already have programmatic experience or are just getting started. We are happy to advise you personally and present the full range of benefits of programmatic advertising at the airport.

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Get in touch now!

Together, we will find the ideal solution for your brand

FAQ Media Frankfurt | Programmatic Advertising

Find answers to your most common questions about programmatic airport advertising below.

What is programmatic airport advertising?

How does programmatic Out-of-Home (pDOOH) work at Frankfurt Airport?

Can I book programmatic airport advertising without my own Demand-Side Platform (DSP)?

Who benefits most from programmatic airport advertising?

What are the advantages of programmatic airport advertising compared to classic Out-of-Home?

What role does a programmatic SSP play in airport advertising?