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Programmatic Airport Advertising: Precise. Dynamic. Efficient.

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Programmatic Advertising

What is Programmatic Advertising and how does it work at the airport?

As the first airport in Germany, Frankfurt Airport’s digital inventory is now fully bookable programmatically. This marks a new era in airport advertising: campaigns can be delivered automatically, audience-based and in real time – tailored to target group, weekday or time of day. Advertisers gain maximum flexibility and control while keeping media waste to a minimum.

In addition to Frankfurt, Hamburg, Cologne/Bonn and Stuttgart airports are also fully integrated into our Programmatic Digital Out-of-Home (pDOOH) portfolio. This allows you to reach your target groups across Germany. Media Frankfurt is your central contact for high-reach programmatic Out-of-Home advertising in Germany. Whether via your own Demand-Side Platform (DSP) or without technical know-how, we offer various options for implementing programmatic airport campaigns successfully.

Introduction to Programmatic Airport Advertising

Watch our short video for a compact overview of how Programmatic Advertising works at Frankfurt Airport and the advantages of programmatic Out-of-Home (DOOH/pDOOH).

Advantages & Use Cases of Programmatic Airport Advertising

Advanced Targeting Options & Data Sources

Benefit from advanced targeting possibilities for sophisticated campaigns: audience targeting (e.g. business decision-makers, automotive affinity), flight triggering (by airline or destination) and retail targeting (by product category or sales data).

Which data sources are available for programmatic targeting at the airport?

Media Frankfurt combines flight data, retail information and audience segments to enable precise audience, flight and retail targeting. This allows campaigns to be tailored exactly to relevant travellers – a clear advantage of Programmatic DOOH for brands.

Cross-Airport and Nationwide Reach

Through Media Frankfurt, you can book your programmatic campaign across multiple airports in Germany. In addition to Frankfurt Airport, our portfolio includes digital screens at Hamburg, Cologne/Bonn and Stuttgart airports. With Media Frankfurt as your central partner, you book nationwide campaigns easily, efficiently, and from a single source.

How can the success of a programmatic airport campaign be measured?

Campaign success is measured using clear KPIs such as reach and contacts. In addition, programmatic campaigns can be optimised in real time during the flight period – one of the key reasons why programmatic advertising at airports is more efficient than traditional Out-of-Home advertising.

DSP Integration & Flexible Booking Options

Our programmatic inventory is available through numerous Demand-Side Platforms (DSPs) – including Google Display & Video 360, Displayce, Sage & Archer, The Trade Desk, Active Agent, Hivestack and many others.

Book Programmatic Advertising – Flexibly with or without a DSP

Even with programmatic booking, we remain at your side as a reliable partner. With in-depth market knowledge, over 50 years of experience in airport advertising, and access to high-quality data, our expert team supports you in planning and implementing your campaign – targeted, efficient and tailored to your audience. Contact us for personal advice on launching your programmatic airport campaign.

We also offer two booking options for your programmatic campaign:

Live Deals: for advertisers with programmatic expertise and DSP access
Smart Media: for brands seeking a guided, professional entry into programmatic advertising

Live Deals – Fast. Flexible. Independent.

With our pre-configured Live Deals, you can launch your campaign instantly – automated via your own DSP. You receive all relevant parameters in a pre-set format and can book independently without additional coordination. Perfect for experienced advertisers who already use Programmatic OOH and want maximum flexibility.

Start your campaign

Smart Media: easy to start, professionally managed – for companies of all sizes

Smart Media is the hybrid form of programmatic airport marketing. It combines the precision and granularity of programmatic advertising with the simplicity of traditional booking. This way, you benefit from targeted delivery without missing the personal support of our experts.

Is Programmatic Airport Advertising suitable for smaller budgets?

Yes – with Smart Media, companies can start even with smaller budgets. This allows brands to test programmatic airport advertising and scale flexibly without having to invest immediately in a complex technical infrastructure.

Learn more about Smart Media

Ready to take off with your programmatic airport campaign? Our team looks forward to your enquiry – whether you already have programmatic experience or are just getting started. We are happy to advise you personally and present the full range of benefits of programmatic advertising at the airport.

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Together, we will find the ideal solution for your brand

FAQ Media Frankfurt | Programmatic Advertising

Find answers to your most common questions about programmatic airport advertising below.