Air travel is still on the rise for Germans! Meet the exciting and emotionally accessible target group of holiday travellers at Frankfurt Airport. Around 30 million Germans are sky travellers, they travel by plane every year and spend an average of 138 minutes at the airport in anticipation of their holidays.
Address this target group with emotional campaigns and benefit from the intelligent placement of your product or brand advertising campaign. In the following, you can learn more about our most suitable products for specifically addressing holidaymakers or business people travelling privately.
Target group Holiday Travellers: Our favourite products for holiday advertising
Coloramas
Coloramas are illuminated boxes in attractive portrait format, which are placed directly in the Frankfurt Airport gate area – ideal for the target group of holiday travellers. This way, your advertising campaign is perceived particularly positively, because once they arrive at the gate, holidaymakers are relaxed and full of positive emotions.
Sky Media for Sky Travellers
With Sky Media you are always in the field of vision of your holiday target group because these advertising media are placed in the busy check-in halls of Frankfurt Airport Terminal 2, and the departure gates of Gates D and E. Highly visible Sky Posters and Sky Wraps provide the best entertainment in widescreen format during the 20-minute check-in process. Thanks to this medium, your product or image advertising becomes a real eye-catcher!
KingSize Lightbox
With the KingSize Lightbox you can effectively address arriving holiday travellers in the passenger area or at the security checkpoints. Due to its format and its brilliant luminosity, you are guaranteed to attract attention to your holiday advertising campaign. It also offers the possibility of interactive additions.
Digital Airport Network
With the Digital Airport Network, you achieve maximum reach through maximum coverage and are guaranteed to address your target group. These advertising media shine throughout the most critical hubs of Frankfurt Airport. Distributed over 309 locations throughout the airport, your advertising message is highly visible for arriving and departing passengers.
Here you will find the right answers to your questions about holiday travelers as an advertising target group.
Why are holiday travellers at Frankfurt Airport a good advertising target group?
Holiday travellers at Frankfurt Airport are a very diverse target group. This is where passengers travelling nationally and travellers from other European and international countries meet. In addition, every holiday traveller has the potential to be a business traveller, which is why this target group is receptive to advertising that relates to work. Also, the age of travellers varies from young couples to families with children and pensioners. Take advantage of this diverse advertising environment for target group-specific marketing and find out more about their buying behaviour.
How can you ensure that your advertising campaign gets the attention of holiday travellers?
Together with the experts of Media Frankfurt, you will find the ideal location in Frankfurt Airport for your brand message. Choose from a variety of high-traffic locations such as the gate area, check-in halls or security checkpoints. Naturally, Media Frankfurt also offers innovative forms of advertising, such as dynamic content and storytelling. Our eye-catching advertising products will guarantee you maximum reach with maximum coverage.
How to effectively reach holiday travellers with airport advertising?
With innovative and high-quality advertising products, Media Frankfurt offers the opportunity to inspire the holiday travellers at relevant locations of Frankfurt Airport. From classic Coloramas in the boarding areas to highly visible Sky Posters in busy check-in halls, your brand message will be in the direct field of vision of both arriving and departing passengers. We guarantee multiple inspiring contacts with holiday travellers, who will take your expressive story with them on their journey.
How does the advertising impact differ between holiday travellers and business travellers?
Holiday travellers are an exciting and emotionally accessible target group. These passengers arrive at the gate relaxed and full of positive emotions. Your advertisement can therefore only be perceived in a particularly positive light. Holiday travellers in particular spend a lot of time at Frankfurt Airport. For this reason, keeping them entertained during their waiting time and providing them with interesting shopping impulses through unique advertising products can be a great opportunity to improve your business success.