MEDIA FRANKFURT

Data Privacy Declaration

Data Protection Information for customers and suppliers (PDF download)

Data Protection Information Website

1. General

Thank you for your interest in the website(s) of Media Frankfurt GmbH, hereinafter referred to as “Media Frankfurt” for short. We take data protection and confidentiality very seriously and comply with the applicable national and European data protection regulations. We would therefore like to inform you by means of this declaration about data protection measures and about which data we may process, for which purposes we use these data and which rights you have.

The controller responsible for the processing of personal data is:

Media Frankfurt GmbH
Unterschweinstiege 2-14
60549 Frankfurt am Main
Germany

Email: datenschutz@media-frankfurt.de

2. Which data are collected and how are they used?

2.1 Data collected by this website

Whenever a user accesses the website, the user’s internet browser automatically transmits the following data to Media Frankfurt’s web server for technical reasons:

•    IP address of the requesting computer
•    date and time of access
•    name and URL of the file accessed
•    amount of data transmitted
•    access status, e.g. file transferred or file not found
•    identification data of the browser and operating system used
•    name of the user’s internet access provider
•    referrer URL, where transmitted

These data are collected, processed and used for the purpose of enabling use of the website, ensuring system security and technically administering the network infrastructure. The legal basis for the processing is Art. 6(1)(f) GDPR. Media Frankfurt’s legitimate interest lies in the secure, stable and functional provision of the website.

The data collected in the context of voluntary entries, in particular via contact, newsletter, download, event or product-interest forms, are used for the purposes of processing your enquiry, providing requested services and content and, where permissible, for business contact.

2.2 Use of Google Tag Manager

This website uses Google Tag Manager, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used for the technical management of website tags. Other services can be technically integrated and controlled via Google Tag Manager.

To our understanding, Google Tag Manager itself does not create user profiles and does not carry out independent analyses of user behaviour. It is used for the technical triggering and management of tags. Tags that are not technically necessary are activated only after the corresponding consent has been given.

The legal basis for the technically necessary use of Google Tag Manager is Art. 6(1)(f) GDPR. Media Frankfurt’s legitimate interest lies in the secure, efficient and controlled management of the technologies used on the website. Where analytics or marketing services are triggered via Google Tag Manager, this takes place only on the basis of your consent pursuant to Art. 6(1)(a) GDPR.

2.3 Use of Google Consent Mode

This website uses Google Consent Mode in order to technically transmit consent signals from the consent management tool to Google services. This enables Google services to take account of whether you have consented to certain categories such as analytics or marketing.

Before you give your consent, the corresponding consent signals are set to “denied” by default. After your selection, the signals are updated accordingly. Google Consent Mode does not replace your consent. It is used for the technical implementation of your decision.

The legal basis for the management and transmission of the consent signals is Art. 6(1)(c) GDPR and Art. 6(1)(f) GDPR. Where Google services are used for analytics or marketing purposes, this takes place only on the basis of your consent pursuant to Art. 6(1)(a) GDPR.

2.4 Use of Google Analytics

This website may use Google Analytics, a web analytics service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses cookies and similar technologies that enable an analysis of the use of the website. In particular, pages visited, duration of use, interactions on the website, technical device and browser information, referrer information, approximate location as well as cookie or device identifiers may be processed.

Google Analytics is activated only if you have consented to the use of statistics cookies. The legal basis for the processing is Art. 6(1)(a) GDPR.

You can withdraw your consent at any time with effect for the future via the cookie settings. We use Google Analytics in conjunction with Google Consent Mode. This means that your consent selection is technically taken into account.

2.5 Use of HubSpot

This website uses HubSpot, a platform for customer relationship management, marketing, sales, website management, forms, campaign management and analytics. The provider is HubSpot Ireland Limited, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, or affiliated companies of the HubSpot group.

Media Frankfurt uses HubSpot in particular for the following purposes:

•    management of contact enquiries
•    provision and evaluation of forms
•    newsletter registrations
•    provision of download, event and product-interest forms
•    recording product interest
•    management of B2B contacts in the CRM
•    website analytics after consent
•    recognition of known contacts after consent
•    lead scoring after consent
•    marketing automation and workflows after consent or on another permissible legal basis
•    campaign management and performance measurement
•    connection to advertising platforms such as Google Ads, LinkedIn Ads and Meta after consent

In particular, the following data may be processed:

•    name
•    business contact details
•    company
•    function or role
•    telephone number, where provided
•    contents of your enquiry
•    interest information
•    form information
•    newsletter preferences
•    event or download interests
•    communication history
•    technical information on website visits
•    cookie and visitor identifiers
•    pages visited
•    times and frequency of interactions
•    campaign and UTM parameters
•    lead score values
•    CRM assignments

HubSpot may use cookies and similar technologies. Depending on the specific configuration, these include in particular cookies for analysing website visits, recognising visitors and assigning form submissions to contacts. The HubSpot cookies and similar technologies specifically used on this website are listed in the cookie list within the consent tool.

HubSpot tracking functions that are not necessary for the functionality of the website are activated only after your prior consent. This relates in particular to website analytics, recognition of known contacts, behaviour-based lead scoring, retargeting, campaign measurement and connection to advertising platforms.

The legal basis for processing contact, product-interest, event or download enquiries is, depending on the content of the enquiry, Art. 6(1)(b) GDPR (for the initiation requested by you or for the performance of contractual enquiries) or Art. 6(1)(f) GDPR (consent for contact initiated by us and other data processing not necessary for performance of a contract). The legal basis for newsletter registrations is Art. 6(1)(a) GDPR. The legal basis for non-necessary analytics, tracking, retargeting and marketing functions is Art. 6(1)(a) GDPR. The legal basis for the management of existing B2B contacts is Art. 6(1)(f) GDPR, unless consent or a contractual basis is applicable. In this respect, only necessary data processing operations are carried out for which there is a legitimate interest on our part and no indications that your interests as a data subject override that interest.

HubSpot is used as a service provider in the context of processing on behalf of the controller. For this purpose, a data processing agreement or Data Processing Agreement exists with HubSpot.

Media Frankfurt uses a European data centre for HubSpot data. Nevertheless, a transfer of personal data to HubSpot companies, affiliated companies or service providers outside the European Union or the European Economic Area cannot be fully excluded. In such cases, the transfer takes place only on the basis of appropriate data protection safeguards, in particular an adequacy decision, standard contractual clauses or other permissible transfer mechanisms; see details at https://legal.hubspot.com/de/eu-us-dpf.

2.6 HubSpot Forms

Various forms may be provided on this website, in particular contact forms, newsletter forms, download forms, event forms and forms relating to product interest.
If you complete a form, Media Frankfurt processes the data entered by you in order to process your enquiry, provide the requested content, manage your registration or contact you in connection with your request.

Depending on the form, the following data in particular may be processed:

•    first name and surname
•    business email address
•    company
•    function or role
•    telephone number, where required or voluntarily provided
•    area of interest
•    message or free-text information
•    event or download selection
•    time of form submission
•    technical information on form submission

Mandatory fields are marked as such. Media Frankfurt collects only such data as are necessary for the respective purpose.

For general contact and product enquiries, the legal basis is Art. 6(1)(b) GDPR, insofar as the enquiry is directed towards a contract or pre-contractual measures. In other cases, the legal basis is Art. 6(1)(f) GDPR. Media Frankfurt’s legitimate interest lies in processing business enquiries. In this respect, only necessary data processing operations are carried out for which there is this legitimate interest on our part and no indications that your interests as a data subject override that interest. For newsletter registrations and promotional communication by email, the legal basis is your consent pursuant to Art. 6(1)(a) GDPR.

Submitting a form does not automatically mean that you consent to non-necessary website tracking, behaviour-based lead scoring or retargeting. Such processing takes place only if you have given corresponding consent for this purpose.

2.7 Newsletter

If you subscribe to Media Frankfurt’s newsletter, Media Frankfurt processes your data in order to send you information about Media Frankfurt, Airport Advertising, advertising opportunities, industry information, events, offers and similar B2B content.

Media Frankfurt uses a double opt-in procedure for newsletter registration. This means that, after registering, you receive an email in which you must confirm your registration. Only after this confirmation is your email address activated for newsletter dispatch.

In particular, the following data may be processed:

•    email address
•    name, where provided
•    company, where provided
•    date and time of registration
•    date and time of confirmation
•    IP address at the time of registration and confirmation
•    newsletter preferences
•    send, open and click rates, insofar as consent has been given for this

The legal basis for sending the newsletter is your consent pursuant to Art. 6(1)(a) GDPR.

Insofar as Media Frankfurt evaluates the opening of newsletters and clicks on links contained therein, this takes place only on the basis of your consent. The evaluation serves to improve the relevance of the content and to make B2B communication more interest-based.

You can withdraw your consent at any time with effect for the future. To do so, you can use the unsubscribe link in each newsletter or contact Media Frankfurt at datenschutz@media-frankfurt.de.

After withdrawal, Media Frankfurt may store your email address in a suppression list in order to ensure that you do not receive any further newsletters. The legal basis for this is Art. 6(1)(c) GDPR or Art. 6(1)(f) GDPR. The legitimate interest lies in the legally compliant implementation of your withdrawal; we assume in this respect that there are no indications that your interests as a data subject override that interest.

2.8 Downloads and Gated Content

Content such as white papers, studies, presentations, product information or other materials may be made available for download on this website. For certain content, it may be necessary to complete a form.

Media Frankfurt uses the data provided in the form in order to provide you with the requested content and to process your enquiry. If this is expressly indicated in the form and you give corresponding consent, Media Frankfurt also uses your data to contact you in connection with the requested content, your stated interest or suitable B2B offers.

In particular, the following data may be processed:

•    name
•    business email address
•    company
•    function or role
•    telephone number, where provided
•    selected download
•    interest information
•    time of enquiry
•    communication history

The legal basis for providing the requested content is Art. 6(1)(b) GDPR or Art. 6(1)(f) GDPR. Media Frankfurt’s legitimate interest lies in providing requested B2B content and processing the associated enquiry.

Insofar as you additionally consent to promotional communication, sales follow-up or marketing communication, the legal basis is Art. 6(1)(a) GDPR.

2.9 Lead Scoring and Marketing Automation

Media Frankfurt may use HubSpot to prioritise business contacts and prospects according to their stated interest, their interactions with content or their communication behaviour. This may be done, for example, through so-called lead scores.

Lead scoring may be based in particular on the following information:

•    information actively provided by you
•    selected interests
•    form submissions
•    downloads
•    event registrations
•    interactions with emails, insofar as permissible
•    website interactions, provided consent has been given for this
•    belonging to certain B2B target groups or companies

The purpose of lead scoring is to better classify business enquiries, provide relevant content and make B2B communication more interest-based.

Behaviour-based lead scoring, in particular on the basis of website visits, contact recognition or marketing interactions, takes place only after your prior consent. The legal basis is Art. 6(1)(a) GDPR, insofar as behaviour-based tracking data are used.

Insofar as lead scoring is based exclusively on information actively provided by you and on an existing or initiated business relationship, the legal basis may be Art. 6(1)(f) GDPR. Media Frankfurt’s legitimate interest lies in the efficient processing and prioritisation of business enquiries. In this respect, only necessary data processing operations are carried out for which there is a legitimate interest on our part and no indications that your interests as a data subject override that interest.

Lead scores may trigger internal processes, such as assignment to a contact list, notification of the sales team or prioritisation of an enquiry. Automated promotional communication takes place only if there is consent or another statutory permission for this.

Media Frankfurt may also use HubSpot to assign business contacts and prospects to certain contact lists, interest profiles or processing procedures on the basis of their details, enquiries and interactions. This may serve to prioritise enquiries internally, inform responsible contact persons, provide suitable content or trigger follow-up communication in connection with your stated interest.

Behaviour-based workflows based on website interactions, contact recognition, newsletter interactions or comparable marketing data are used only if corresponding consent has been given for this.

Media Frankfurt does not make automated decisions with legal effect or similarly significant impairment within the meaning of Art. 22 GDPR on this basis.

2.10 CRM and Existing B2B Contacts

Media Frankfurt also uses HubSpot to manage existing and new B2B contacts. In doing so, personal data of contact persons at customers, prospects, agencies, partner companies, service providers or other business contacts may be processed.

The data may originate in particular from the following sources:

•    direct contact
•    form submissions
•    newsletter or event registrations
•    business communication
•    existing customer or prospect relationships
•    publicly available professional information
•    imported contact lists, insofar as their use is permissible

In particular, the following may be processed:

•    name
•    business contact details
•    company
•    position or role
•    communication history
•    interests and preferences
•    assigned campaigns, lists or segments
•    notes from business communication

The legal basis is Art. 6(1)(b) GDPR, insofar as the processing is necessary for carrying out pre-contractual measures or for the performance of a contract. In other cases, the legal basis is Art. 6(1)(f) GDPR. Media Frankfurt’s legitimate interest lies in maintaining business contacts, processing enquiries, conducting B2B communication and managing customer and prospect relationships. In this respect, only necessary data processing operations are carried out for which there is a legitimate interest on our part and no indications that your interests as a data subject override that interest.

Insofar as Media Frankfurt sends you electronic advertising, this takes place only on the basis of consent or another statutory permission.

Existing B2B contacts are imported only if a permissible legal basis exists for this and the data are necessary for the stated business purposes.

2.11 Online Marketing and Ads Platforms

Media Frankfurt may use services of advertising platforms after your consent, in particular Google Ads, LinkedIn Ads and Meta Ads.
These services may be used to measure the effectiveness of campaigns, record conversions, create target groups on the basis of website interactions and optimise advertising measures.

Depending on the service and configuration, the following data in particular may be processed:

•    cookie IDs
•    device and browser information
•    IP address
•    pages visited
•    interactions with forms or content
•    campaign and conversion data

In the context of this website, Media Frankfurt does not use any functions in which contact lists from the CRM are uploaded to Google, LinkedIn or Meta, such as Customer Match, LinkedIn Matched Audiences or Meta Custom Audiences based on uploaded contact lists.

The aforementioned services are activated only after your prior consent. The legal basis is Art. 6(1)(a) GDPR.

Insofar as personal data are transferred to providers outside the European Union or the European Economic Area, this takes place only on the basis of appropriate safeguards or other permissible transfer mechanisms.

3. Which cookies are used?

Media Frankfurt uses cookies and similar technologies on this website. If you wish to forgo the benefits of cookies, you can consult the help function of your browser to find out how to set your browser to reject new cookies or delete existing cookies. There you will also find out how to block your browser for all new cookies or which settings you need to make in order to receive a notice about new cookies.

Technically necessary cookies and similar technologies are required so that the website functions properly. No consent is required for this processing. The legal basis is Art. 6(1)(bf) GDPR. Media Frankfurt’s legitimate interest lies in the secure and functional provision of the website.

Non-necessary cookies and similar technologies, in particular for statistics, analytics, marketing, tracking and external media, are used only after your prior consent. The legal basis is Art. 6(1)(a) GDPR.

Media Frankfurt uses Cookiebot, a consent management tool of Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark. Cookiebot is used to obtain, document and manage your consents for cookies and similar technologies.

In particular, the following data may be processed:

•    your consent selection
•    date and time of consent
•    technical browser and device information
•    anonymised IP address or comparable technical evidence
•    consent ID

The legal basis is Art. 6(1)(c) GDPR, insofar as Media Frankfurt is legally obliged to be able to prove consents. Insofar as the processing is necessary for the technical provision of the consent tool, it is based on Art. 6(1)(f) GDPR. In this respect, only necessary data processing operations are carried out for which there is a legitimate interest on our part and no indications that your interests as a data subject override that interest.

Cookiebot is the central consent instance for non-necessary cookies and similar technologies. Non-necessary analytics, marketing and tracking technologies are generally activated only after your corresponding consent.

The cookies and similar technologies currently used on this website can be found in the cookie list within the consent tool. There, in particular, providers, purpose, category and storage duration are listed.

You can withdraw or change your consent at any time with effect for the future. To do so, you can reopen the cookie settings via the Cookiebot consent banner integrated on the website or via the Cookiebot preference centre.