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Advertising Audience

Luxury Shoppers

Get to know the Luxury Shoppers

The advertising environment of Frankfurt Airport is unique and glamorous.
At Frankfurt Airport you will find an interesting high-income target group with a disproportionately high number of decision-makers and travelers from the Gulf States, Asia, and Russia. At Frankfurt Airport, the average duty-free shop spending in the watch and jewelry sector lays over USD 642 per buyer.

 

Take advantage of this advertising environment for target group-specific marketing in the luxury sector and find out more about our favorite products for the Luxury Shoppers target group.

 

Target group Luxury Shoppers: Our favourite products

Illuminated 360° Pillars

Discover the new LED advertising space at Frankfurt Airport and reach luxury shoppers in a new and exciting way. The two imposing light columns offer each four sides of space for a strong brand staging. Near to restaurants and many luxury brand stores, you can attract your target group with your radiant brand message and invite them to spontaneously shop and discover your brand. Rent the Illuminated 360° Pillars advertising space to address your luxury customers and benefit from an average spending time of 140 minutes as well as an international customer segment. 

Digital Deluxe Board

This 43 square meter advertising space is placed in the central, high-quality marketplace with gastronomy, and offers of many premium and luxury brands. The space is perfectly suited to address the target group of Luxury Shoppers. Due to the advantage of very long stay times, the Digital Deluxe Board allows you to reach your target group exceptionally well and benefit from a high percentage of international passengers with high-level purchasing power.

Digital Deluxe Board
Digital Deluxe Board
Digital Deluxe Board

Digital Welcome Network

Address Luxury Shoppers with high-resolution screens placed directly on the baggage claim belts in the field of vision of arriving passengers. This advertising medium offers a unique framework for your advertising content to attract the attention of luxury shoppers and has the advantage of high retention times for national and international passengers.

Digital Welcome Network
Digital Welcome Network Uber

KingSize Lightbox

The KingSize Lightbox places your product or brand advertising in the passenger or security check area, in such a way that arriving travelers are made aware of your advertising message. The advertising space of the KingSize Lightbox is always reserved for one customer and is not shared with any other brand. Hence, your message achieves an optimal share-of-voice performance. The high-quality medium attracts the interest of the target group luxury buyers with its format and lighting. There is also the possibility of an interactive supplement to your advertising campaign. 

KingSize Lightbox
KingSize Lightbox
KSLB Uber
KSLB Uber

Wall Panels

Large format and illuminated advertising spaces along central walkways – reach luxury buyers on business or holiday trips with creative product ideas and strong brand presence. Through the sophisticated positioning of the Wall Panels, you can take advantage of the relaxed mood of passengers in the shopping environment or the increased concentration of passengers on their way from security to passport control, thus maximizing the advertising effectiveness of your campaign.

Wall Panel
Wall Panel Chopard