Success Stories

The goal of the campaign was to draw massive attention to the 3rd season of the Netflix series “Money Heist” using a special kind of implementation – a real money case set on the baggage carousels of Frankfurt airport. 
Both creative and attention-grabbing, real suitcases were placed on the baggage carousels from which banknotes hung out. Additionally, matching campaign videos were shown on the screens at baggage claim and broadcast in Terminal 1. A never-before-seen concept, at an airport, specially developed for Netflix by Media Frankfurt.
Passengers were enthusiastic about the creative idea. After only a few days, the campaign was shared in different channels, thus further increasing awareness. Instagram, LinkedIn, Facebook and many other media reported lively coverage of the suitcases. The campaign was so popular that some passengers tried to steal the suitcases from the baggage carousels!

The La Prairie campaign was tailor made. A cross-media network of digital and analogue advertising spaces, with PoS links and individual approaches via online channels, ensured that passengers and visitors were addressed without gaps. In addition to digital advertising in Terminal B, the concept included a promotion area in Transit Area B and additional promotion points in the duty-free shops. La Prairie products were advertised in the Fraport eBoutique, website, app, and online shop. Additionally, advertisements referencing the Heinemann web shop were placed in the duty-free shop newsletter. The campaign was a complete success – an increase of 72% in net sales in Heinemann B Transit East and 16% more net sales of Heinemann were recorded.