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of the passengers feel that airport advertising is more exclusive than classic advertising
of the passengers find airport advertising more attention-grabbing than traditional advertising
of decision-makers react to airport advertising
of passengers register digital advertising space
of passengers do jobs where they are open to advertising messages
Where extraordinary advertising is possible
A place that in recent decades has made a decisive contribution to bringing the world closer together piece by piece - the link between the centre of life and distant places of longing.
A place full of magic and emotion. Adventures are set in motion, the nervousness of business travellers on their way to the deal of the century increases and long awaited returnees are welcomed.
A multi-functional microcosm - hotels, childcare, restaurants as well as fashion, accessory, and duty-free shops or supermarkets open until midnight - all this offers passengers a comprehensive range of products.
A future-oriented concept - a vast baggage transport system, a large security infrastructure, and thoroughly organized processes. An airport is a highly modern and future-oriented environment.
A large proportion of passengers are business travellers, who are considered particularly open to B2B advertising and are frequent flyers.
An exceptional environment for a stopover in the airport's microcosm for relaxation and experience between flights. Because an airport is not only a place of arrival and departure, it is also the place for a break.
Here you will find the right answers to your questions about airport advertising.
Airport advertising is diverse, spectacular, innovative, and memorable. As a bustling location, the airport offers an outstanding advertising environment for both product and brand advertising. Combining long layovers, target groups that always want to stay up-to-date, and an international audience, the airport represents a location where exclusive advertising is possible in a high-quality environment.
There are a wide variety of advertising options at Frankfurt Airport: from large iconic analogue surfaces to promotion points for direct target group dialogues, to extraordinary outdoor advertising. Already over 50 per cent of the advertising space is digital, including large digital surfaces and target group specific networks. Airport specials such as the Welcome Portal, the branding of the DFS Tower or the passenger boarding bridges are exclusively available here. Coloramas are of course a classic in the gate area. Naturally, Media Frankfurt offers innovative forms of advertising such as dynamic content, storytelling, and programmatic advertising.
As a space that inspires emotions, the airport offers unique opportunities for creative marketing campaigns. 66 per cent of passengers perceive airport advertising as more exclusive than classic advertising. 88 percent of business decision-makers respond to airport advertising and 87 percent of passengers are impacted by digital advertising space. Together with the renowned Hamburg market research institute MediaAnalyzer, Media Frankfurt has introduced the Digital Airport Walk: a virtual tool for measuring the advertising impact of moving DOOH advertising. Here, advertising recall, advertising impression, the increase in brand awareness, and image and call-to-action indicators are all recorded.
Due to the passenger structure, airport advertising is of general interest for brands from both the B2B and B2C sectors. Airport advertising is suitable for brands that want to get their message out into the world and spread it far and wide. Large national and international brands from the automotive, luxury, accessories, finance, fashion, IT, and tourism sectors have become integral to the airport environment. However, airport advertising is also suitable for new brands, such as SMEs or companies with a presence at trade fairs to introduce themselves to an international audience and to significantly increase their brand awareness.