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What makes the target groups at Frankfurt Airport special?
Advertising Audiences Media Frankfurt
At the airport, you will encounter unusual and diverse target groups like nowhere else: whether business travellers, holidaymakers or luxury buyers, whether digital natives or digital immigrants. The passengers are as different as their destinations and make the airport a unique advertising space where your B2B and B2C advertising will be well received.
At Frankfurt Airport, you will meet passengers from all over the world: a large number of passengers travel via Asia, Russia or the Gulf States, for example. The Chinese target group, in particular, is experiencing considerable growth, which opens the door to an extraordinary audience with a preference for digital, shopping and entertainment.
Almost all passengers at the airport use the waiting time to look around, eat and relax, which makes them particularly open to advertising messages. In addition, airport advertising is also perceived as particularly eye-catching in comparison with traditional media.
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