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What makes the target groups at Frankfurt Airport special?
Advertising Audiences Media Frankfurt
At the airport, you will encounter unusual and diverse target groups like nowhere else: whether business travellers, holidaymakers or luxury buyers, whether digital natives or digital immigrants. The passengers are as different as their destinations and make the airport a unique advertising space where your B2B and B2C advertising will be well received.
At Frankfurt Airport, you will meet passengers from all over the world: a large number of passengers travel via Asia, Russia or the Gulf States, for example. The Chinese target group, in particular, is experiencing considerable growth, which opens the door to an extraordinary audience with a preference for digital, shopping and entertainment.
Almost all passengers at the airport use the waiting time to look around, eat and relax, which makes them particularly open to advertising messages. In addition, airport advertising is also perceived as particularly eye-catching in comparison with traditional media.
We look forward to your questions
Here you will find the answers to your questions about target groups at Frankfurt Airport.
Depending on the campaign objective, static billboards, digital storytelling, promotions, or customised customer journey solutions could be best suited to reach the relevant target group. Due to the travel process and the customer journey defined by it, airports are structurally divided into different areas such as departure and arrival zones, shopping areas, gates or waiting zones - this enables precise targeting options for different target groups.
The target groups at the airport are not only strong consumers who are open to innovation, they are above all diverse: be it business travellers, holidaymakers, luxury shoppers, digital natives, or trade fair visitors. They meet domestic travellers, but also numerous passengers from Europe or overseas. As the passengers are as diverse as their destinations, they make the airport a unique advertising space where both B2B and B2C advertising is appealing. In addition, almost every passenger uses the waiting time to eat and relax, which makes them particularly open to advertising messages.
Depending on the target group, advertisers can find their most effective advertising product. Business travellers, for example, can be reached via the Digital Business Network or the Digital Business Board, while luxury shoppers and shopping enthusiasts can be addressed via the Digital Deluxe Network or the Digital Deluxe Board. Promotion Points are available in high-frequency areas for products that require explanation or a real product experience. Media Frankfurt also offers a wide range of advertising media for welcoming arriving passengers and bidding farewell to departing passengers. Or do trade fair visitors need a last input for the road? If so, there are numerous extraordinary large outdoor areas available.