Advertising Audiences at Frankfurt Airport

The target groups at the airport are not only strong consumers who are open to innovation, they are above all diverse: be it business travellers, holidaymakers, luxury shoppers, digital natives, or trade fair visitors. They meet domestic travellers, but also numerous passengers from Europe or overseas. As the passengers are as diverse as their destinations, they make the airport a unique advertising space where both B2B and B2C advertising is appealing. In addition, almost every passenger uses the waiting time to eat and relax, which makes them particularly open to advertising messages.

Depending on the target group, advertisers can find their most effective advertising product. Business travellers, for example, can be reached via the Digital Business Network or the Digital Business Board, while luxury shoppers and shopping enthusiasts can be addressed via the Digital Deluxe Network or the Digital Deluxe Board. Promotion Points are available in high-frequency areas for products that require explanation or a real product experience. Media Frankfurt also offers a wide range of advertising media for welcoming arriving passengers and bidding farewell to departing passengers. Or do trade fair visitors need a last input for the road? If so, there are numerous extraordinary large outdoor areas available.