Media Frankfurt

Advertising Impact at the Airport

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Advertising Impact at the Airport

The Data Insights Team at Media Frankfurt – your experts for data-based advertising effectiveness at the airport. With comprehensive tools and methods for measuring advertising impact, we deliver precise data to maximise the success of your campaign in the specific airport environment. Our expertise in advertising effectiveness research enables us to generate targeted learnings for the optimal design of your campaign.

By using AI-supported analyses, you receive valuable insights that not only strengthen your current campaign, but also serve as a basis for future advertising strategies. Put your trust in our expertise and make your airport advertising even more effective!

Digital Airport Walk Surveys

In the area of advertising effectiveness research, we offer an innovative market research method to test the advertising effectiveness of a campaign and identify optimisation potential: our Digital Airport Walk, which includes a digital customer journey through the airport – from arrival at the airport to the gate or vice versa.

Benefits:

Valid approach to advertising testing, adapted to the airport based on MediaAnalyzer's Digital City Walk: the method includes heat maps and attention curves over time (as in classic eye-tracking studies)
We take into account the advertising environment, i.e. the airport environment, which is crucial for obtaining realistic results
Database available for benchmarking
Standardised online approach, therefore cost and time efficient

Overview Digital Airport Walk Survey [PDF Download]

AeroVisionAI

Our AI-powered analyses provide insights into whether a campaign is likely to be noticed in the airport environment, and which key visuals will attract attention. This gives you valuable tips on how to optimise your campaign for maximum impact. Heat maps are generated and attention scores for key visuals are calculated.

Overview AeroVision^AI [PDF-Download]