Advertising Audience

Business Travellers

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Discover the high-quality B2B target group of business travellers

At Frankfurt Airport, you will meet an above-average number of business travellers and decision-makers. Not only do they form a high-value target group with high purchasing power, but their travel behaviour also makes them very easy to reach with targeted advertising. Around 70% of business desicion makers worldwide are in work mode at the airport and are therefore particularly open to innovative B2B advertising. A wide range of advertising options enables business travellers to be accompanied at the relevant touchpoints along the airport's travel chain.

Their status as frequent flyers is also unique - almost 50% of business travellers fly more than five times a year via Frankfurt Airport. Discover this premium target group and take a look at our favourite products. You can also download our informational booklet and contact us to find out more about the individual products.

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Target group Business Travellers: Our favorite products

Digital Business Board

Head on to the walking paths, this advertising medium reaches business travellers, frequent flyers and lounge visitors. On 25 square meters, your advertising is staged in a high-quality way and thus becomes an unmissable eye-catcher. This area-dominating large surface convinces with its position and high-quality contact to business travellers.

Digital Business Network

With this advertising medium, you accompany business travellers from arrival to departure. The locations of the network are placed along the most critical touch points within the travel process of business travellers throughout Frankfurt Airport. This guarantees a consistent brand presence with the possibility of storytelling and multiple contacts. Thanks to the perfectly designed network at the largest business hub in Europe, you can reach a lot of business travellers.

Platinum Wall

Creates broad attention – matching the format. The Platinum Wall scores exceptionally well, primarily due to its vast area in Gate A and can be described as the digital star at Frankfurt Airport. It captivates business travellers at extremely high-frequency locations, behind the security checks on the way to the gates and the marketplaces.

Digital Brand Space

The unique digital branding concept creates an experience space on the newly designed arrivals driveway of Terminal 1. synchronous playback of advertising content creates a unique media space with an innovative lighting concept. Reach business travellers in the arrivals area with this advertising medium, which turns the newly designed arrivals driveway into an experience space.