Discover the high-quality B2B target group of business travellers
At Frankfurt Airport, you will meet an above-average number of business travellers and decision-makers. Not only do they form a high-value target group with high purchasing power, but their travel behaviour also makes them very easy to reach with targeted advertising. Around 70% of business desicion makers worldwide are in work mode at the airport and are therefore particularly open to innovative B2B advertising. A wide range of advertising options enables business travellers to be accompanied at the relevant touchpoints along the airport's travel chain.
Their status as frequent flyers is also unique - almost 50% of business travellers fly more than five times a year via Frankfurt Airport. Discover this premium target group and take a look at our favourite products. You can also download our informational booklet and contact us to find out more about the individual products.
Target group Business Travellers: Our favorite products
Digital Business Board
Head on to the walking paths, this advertising medium reaches business travellers, frequent flyers and lounge visitors. On 25 square meters, your advertising is staged in a high-quality way and thus becomes an unmissable eye-catcher. This area-dominating large surface convinces with its position and high-quality contact to business travellers.
Digital Business Network
With this advertising medium, you accompany business travellers from arrival to departure. The locations of the network are placed along the most critical touch points within the travel process of business travellers throughout Frankfurt Airport. This guarantees a consistent brand presence with the possibility of storytelling and multiple contacts. Thanks to the perfectly designed network at the largest business hub in Europe, you can reach a lot of business travellers.
Platinum Wall
Creates broad attention – matching the format. The Platinum Wall scores exceptionally well, primarily due to its vast area in Gate A and can be described as the digital star at Frankfurt Airport. It captivates business travellers at extremely high-frequency locations, behind the security checks on the way to the gates and the marketplaces.
Digital Brand Space
The unique digital branding concept creates an experience space on the newly designed arrivals driveway of Terminal 1. synchronous playback of advertising content creates a unique media space with an innovative lighting concept. Reach business travellers in the arrivals area with this advertising medium, which turns the newly designed arrivals driveway into an experience space.
Your contact for the target group Business Travellers.
FAQ Media Frankfurt business travelers
Here you will find the right answers to your questions about business travelers as an advertising target group at Frankfurt Airport.
Why are marketing campaigns at Frankfurt Airport an excellent way to reach business travelers?
With its relevant touchpoints, Frankfurt Airport offers great opportunities for high quality advertising. Accompany business travelers and decision-makers on their journey at Frankfurt Airport with your B2B marketing campaigns. Due to their travel behavior, this target group with high purchasing power is particularly accessible. Around 70 percent of business travelers are focused on their work at the airport and are therefore optimally receptive to target group specific advertising.
Why is airport advertising very suitable for efficient B2B marketing campaigns?
To be able to address your business target group effectively, the target group-oriented placement of your advertising is essential. Your relevant target group of business travelers usually passes through Frankfurt Airport several times a year and gets in touch with your marketing campaign here. By increasing the presence of your brand at the airport, you have the chance to reach important businessmen and businesswomen in the B2B sector.
Which advertising medium enables you to optimally address business travelers at Frankfurt Airport?
At Frankfurt Airport, our B2B advertising media enable a high quality presentation of your B2B marketing campaigns. Your advertising campaign will attract business travelers on large digital business boards, accompany them along their journey via the digital business network, and become sensational eye-catchers at highly frequented locations through placement on the Platinum Wall and the Digital Brand Space.