Header Travel Retail

Advertising Audience

Travel Retail

Discover an advertising target group with high purchasing power

With innovative, high-quality advertising products, we offer you the opportunity to inspire the high-spending target group travel retail at relevant locations of Frankfurt Airport with your advertising and duty free offers. Around one-third of visitors are visitors to the Frankfurt Airport duty-free shops,and enjoy the airport's shopping environment. Over 13% of airport visitors are ""enthusiastic shoppers"" who like to spend a lot of time shopping, are particularly keen on spending, are interested in international brands and are therefore open to airport advertising. 

Frankfurt Airport is even above the global average in this respect. Discover our favourite products to reach the travel retail target group and discover how they can help advertise your fantastic retail promotions and duty free offers. You can find more information about the individual travel advertising products in the downloadable document below.

Target group Travel Retail: Our favourite products

Digital Welcome Network 

Positioned on the baggage reclaim belts in the direct field of vision of arriving passengers, this high-resolution advertising medium offers a unique opportunity to address the target group of travel retail. A high level of attention is achieved by synchronous broadcasting via screens across all output belts. Additionally, the high retention time results in an excellent advertising appeal to national and international passengers.

Digital Welcome Network
Digital Welcome Network

Digital Deluxe Board

Brand presentation with great reception time! The 43 sqare meter sized advertising space of the Digital Deluxe Board is placed in the central, high-quality Frankfurt Airport shopping and gastronomy area, offering many premium and luxury brands. It is, therefore, especially suitable to address the travel retail target group. The placement brings the advantage of very long stay times of up to 140 minutes in total for transfer passengers and addresses international passengers with an exceptionally high purchasing power.

Digital Deluxe Board
Digital Deluxe Board

KingSize Lightbox

Brightly shining and placed conspiciously! The KingSize Lightbox is your advertising medium to address the travel retail target group in the passenger area or the area of security checks. The incredibly flexible medium with backlighting and possible interactive additions guarantees attention and attracts the interest of travel retail experts.

KingSize Lightbox
KingSize Lightbox

Promotion Point

This is where your advertising campaign turns into a personal meeting with the target group of travel retail! Invite passengers with a high purchasing power to marvel, discover, and taste, creating extraordinary entertainment moments. With the advertising format of the Promotion Point, you can bring your advertising campaign to life by actively interacting with your target group. Benefit from a carefully selected positioning: in the Frankfurt Airport duty free shops and marketplaces, as well as check-in, arrival and waiting halls.

Promotion Point BMW
Promotion Point
Promotion Point

FAQ Media Frankfurt Travel Retail

Here you will find the right answers to your questions about travel retail at frankfurt airport.

How can I show my advertisements in the Frankfurt Airport duty free shop?
What makes the Frankfurt Airport duty free travel retail so successful?
How is the Frankfurt Airport shopping experience maximised through my advertisements?