Advertising Audience

Travel Retail

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Discover an advertising target group with high purchasing power

With innovative, high-quality advertising products, we offer you the opportunity to inspire the high-spending target group Travel Retail at relevant locations of Frankfurt Airport with your advertising. Around one-third of visitors to Frankfurt Airport are duty-free shop visitors and enjoy the airport's shopping environment. Over 13% of airport visitors can be counted among the "enthusiastic shoppers" who like to spend a lot of time shopping, are particularly keen on spending, are interested in international brands and are therefore open to airport advertising.

Frankfurt Airport is even above the global average in this respect. Discover our favourite products for the target group Travel Retail and learn how they can inspire your target group with extraordinary promotional products. You can find more information about the individual products in the downloadable document below.

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Target group Travel Retail: Our favorite products

Digital Welcome Network

Positioned on the baggage reclaim belts in the direct field of vision of arriving passengers, this high-resolution advertising medium offers a unique opportunity to address the target group of travel retail. A high level of attention is achieved by synchronous broadcasting via screens across all output belts. Additionally, the high retention time results in an excellent advertising appeal to national and international passengers.

Digital Deluxe Board

Brand presentation with great reception time! The 43 sqare meter sized advertising space of the Digital Deluxe Board is placed in the central, high-quality market place with gastronomy and offers of many premium and luxury brands. It is, therefore, especially suitable to address the travel retail target group. The placement brings the advantage of very long stay times of up to 140 minutes in total for transfer passengers and addresses international passengers with an exceptionally high purchasing power.

KingSize Lightbox

Brightly shining and placed conspiciously! The KingSize Lightbox is your advertising medium to address the target group Travel Retail in the passenger area or the area of security checks. The incredibly flexible medium with backlighting and possible interactive additions guarantees attention and attracts the interest of your target group.

Promotion Point

This is where your advertising campaign turns into a personal meeting with the target group of travel retail! Invite passengers with a high purchasing power to marvel, discover, and taste, creating extraordinary entertainment moments. With the advertising format of the Promotion Point, you can bring your advertising campaign to life by actively interacting with your target group. Benefit from a carefully selected positioning: in the check-in, arrival and waiting halls as well as in marketplaces and shopping areas.

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FAQ Media Frankfurt Travel Retail

Here you will find the right answers to your questions about travel retail at frankfurt airport.