Airport Audience Measurement
Media Frankfurt has been participating in AAM since 2021: AAM = Airport Audience Measurement is the first global standard for measuring the reach of media at airports, provided by JCDecaux SA. Hamburg Airport has also been connected to AAM since 2023.
Advantages:
- Global media currency standard – More than 40 airports worldwide already participate
- Officially audited – by the French organisation CESP
- Based on Cirium – the world's most trusted source of aviation analytics with almost 100% coverage
- We provide AAM KPIs for almost all our media – including analogue surfaces
AAM provides KPIs both as a pre-campaign forecast and as a reporting figure (passenger numbers are updated in AAM approximately 4 weeks after the end of the month).
- Campaign Unique Passenger = number of ‘unique’ passengers with whom an advert is viewed
- Viewed impressions = total number of views for a campaign
Overview Airport Audience Measurement [PDF-Download]
