Even more convincing figures? As thorough market researchers, we can objectively prove our excellent performance characteristics:
The "Fraport Monitor" from 2019 shows that 66 percent of people surveyed consider airport advertising to be more exclusive, 57 percent say it is more eye-catching.
A survey conducted by the online panel provider ResearchBods on behalf of JCDecaux in June 2021 underlines how exclusive airport advertising is perceived: The highest value index of 111 for airport advertising is not even close to the next highest-ranked TV with 101. In terms of prestige, it is even 113 index points for the airport.
Group M's media forecast predicts global spending growth of 22.5 percent for 2021, more than initially expected. For 2022, an increase of 9.7 percent is predicted. Outdoor advertising is again significantly above this forecast with a 14.9 percent increase.
DOOH at the airport is 100 percent visible. Unlike online or mobile, they are not banned with adblockers or cancelled prematurely. According to current figures from 2021, 42.7 percent of internet users worldwide use adblockers (40.1 percent in Germany), so are not reached by the advertising messages at all.
Ad perception after Covid-19:
The JC Decaux Sentiment Tracker from June 2021 shows that 81 percent of travelers perceive the airport environment more than before the pandemic, 77 percent pay more attention to the screens.
Potential after Covid-19:
Outside of a lockdown, OOH/DOOH is catching up rapidly, the ZAW has stated that monthly growth figures of 9.5 to 25.8 percent have been recorded since June 2021. Outdoor advertising has already effortlessly reached the level of 2019 before the fourth quarter of 2021.