From Checkout to Take-off – Apple Pay visible along the customer journey at Frankfurt Airport
Frankfurt, 26 August 2025. This summer, Apple Pay will be impossible to miss for anyone passing through Frankfurt Airport. Apple’s digital payment service is put in the spotlight with a high-impact campaign across the entire airport. The striking brand presence stems from a close cooperation between Media Frankfurt, Fraport and Frankfurt Airport Retail (FAR), combining expertise in advertising, airport operations and travel retail.
Whether at check-in, on the way to the gate, in the retail area or at baggage claim – Apple Pay’s current campaign is present at every step of the traveller’s journey. Media Frankfurt has activated around 320 advertising assets across strategically relevant locations in Terminals 1 and 2 at the airport. These include large-format digital screens as well as premium static billboards, ensuring seamless brand visibility at all major passenger touchpoints.
The message shown is clear: Apple Pay is an easy, secure and private way to pay in-store, in-app and online with your iPhone or Apple Watch. Slogans like “No Euros, no problem”, “Tap through Frankfurt and beyond” and “Every payment gets a security check” create a clever link between the travel experience and the ease of payments.
Brand awareness right up to the point of sale
And the brand experience goes even further: The campaign is extended in collaboration with Fraport and Frankfurt Airport Retail, the joint venture between Fraport AG and Gebr. Heinemann – reaching all the way to the point of sale in duty-free shops and other retail locations throughout the airport.
Decals, banners, ceiling hangers and payment terminal toppers ensure a strong visibility in a shopping environment – right where purchase decisions are made. This creates a continuous presence that reaches passengers at exactly the right time and place where they can pay securely and simply with their iPhone or Apple Watch they carry.
“The campaign proves how powerful an omnichannel media strategy can be in an airport setting,” says Martin Korosec, Managing Director Media Frankfurt. “It’s visible, relevant, and reaches millions of travellers.”
Full visibility in an international travel environment
As one of the world’s busiest travel hubs, Frankfurt Airport offers a unique setting where travellers are especially receptive to new impulses. The campaign’s strong presence in this international environment ensures relevance for a mobile and affluent audience – precisely where digital services are gaining importance.
By combining varied media formats with in-store activities, the campaign goes beyond visibility to create meaningful brand experiences. It shows how transit spaces can become brand spaces – reaching people at moments of high attention and engagement.
About Media Frankfurt
Since 1971, Media Frankfurt has been the exclusive marketer of advertising spaces at Frankfurt Airport, the leading connectivity hub in the DACH region. The company enables advertisers to showcase their brand messages in the unique airport environment and reach an international, affluent audience – both in the B2B and B2C sectors. Through partnerships with additional airports in Germany, Media Frankfurt also offers cross-location advertising solutions with even greater reach.
Press Contact Media Frankfurt
Melina Bröcker
Marketing & PR Manager
Mail: broecker@media-frankfurt.de
Phone: +49 69 6970873
About Fraport AG and Frankfurt Airport
Headquartered in Frankfurt, Germany, Fraport AG (Frankfurt Stock Exchange, MDAX) is one of the world leading players in the global airport business. Fraport’s portfolio of companies spans four continents with activities at 29 airports worldwide. The Fraport Group generated revenue of €4.4 billion and profit of some €501.9 million in fiscal year 2024 (Dec. 31). More than 174 million passengers overall used airports actively managed by Fraport in 2024.
Fraport’s home-base Frankfurt Airport (FRA) is strategically located in the heart of Europe at the junction of vital intermodal road, rail and air networks. The surrounding Frankfurt Rhine-Main-Neckar region serves as an economic powerhouse and logistics hub for Europe and the world. In 2024, FRA welcomed some 61.6 million passengers and handled about 2.1 million metric tons of cargo.
Press Contact Fraport AG
Angelika Heinbuch
Communications Manager – Sustainability and Retail
Mail: a.heinbuch@fraport.de
Phone: +49 69 690 28417
About Frankfurt Airport Retail
Frankfurt Airport Retail GmbH & Co. KG is a joint venture between the retail company Gebr. Heinemann SE & Co. KG and the airport operating company Fraport AG. The venture, in which the partners each hold a 50 percent stake, operates over 30 stores at Frankfurt Airport.
Press Contact Frankfurt Airport Retail
