CHANEL in 3D: A grand stage for a special fragrance
CHANEL is putting COCO MADEMOISELLE Crush Absolu firmly in the spotlight at Frankfurt Airport. A dynamic 3D display and illuminated advertising columns make the fragrance campaign a visual highlight for international travellers.
The centrepiece is Media Frankfurt’s Digital Deluxe Board: an impressive 43-m² LED screen located in the central concourse of Terminal 1, Gate B, in the non-Schengen area. Measuring twelve metres in width, it provides a stage for creative 3D displays, giving the fragrance an extraordinary presence.
Light, movement and brand presence
The CHANEL advert unfolds its visual power across retail, duty-free and hospitality settings. The combination of large-scale moving images and dynamic 3D effects places the perfume at the centre of the bustling marketplace.
The installation is complemented by Illuminated 360° Pillars: illuminated advertising pillars visible from all angles. They carry CHANEL’s visual identity into the surrounding airport area and link the individual installations to create a cohesive brand presence.
The campaign demonstrates how creative content and unique advertising media work together in the right setting – and create a product presentation with a ‘wow’ factor.
Watch the CHANEL campaign video:
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