Media Frankfurt, the largest airport marketer in the DACH region, is further expanding their SkyConnect marketing network through a cooperation with Cologne Bonn Airport. Advertising customers benefit from the opportunity to extend their campaigns to a total of eight airports, which promises maximum reach with minimum effort.
Cologne Bonn Airport, located in one of the largest metropolitan regions in Germany, records around 10 million passengers a year and is one of the six most important commercial airports in the country. "Cologne Bonn Airport offers a wide range of advertising spaces, both indoors and outdoors, from classic formats to digital spaces at strategically selected locations, as well as the realisation of individual advertising ideas," explains Stephan Merkens, Head of Airport Media Sales at Cologne Bonn Airport. "Thanks to the partnership with Media Frankfurt, our customers can now run their campaigns across multiple locations. We are delighted to be part of this large network." This partnership emphasises Media Frankfurt's leading role in airport advertising and offers advertisers an even larger platform to reach their target groups effectively.
SkyConnect: Cross-airport campaigns in the DACH region
SkyConnect enables the booking of advertising packages that can be displayed simultaneously at up to eight airports. In addition to Frankfurt, the advertising network includes Berlin, Hamburg, Dusseldorf, Stuttgart, Vienna, Zurich and now Cologne Bonn. The Business, Holiday, Welcome, Departure and Luxury packages allow precise targeting of passenger audiences. In total, advertisers can reach 192 million passengers in the DACH region through the marketing network.
"We are looking forward to the strategic partnership with Cologne Bonn Airport," says Martin Korosec, Managing Director of Media Frankfurt. "The addition of this important location to our SkyConnect network strengthens our leading position in airport advertising. We are proud to offer our clients innovative and programmatic advertising solutions that maximise their reach and effectiveness."
About Media Frankfurt
Media Frankfurt stands for Excellence in Airport Advertising since 1971 and is the market leader in airport advertising in the DACH region. As the exclusive marketer of Frankfurt Airport, one of Europe's most important hubs, as well as partnerships with other airports in Germany, Austria and Switzerland, the company offers extensive advertising opportunities across multiple locations.
Advertisers reach high-income travellers of all nationalities and with diverse interests – in both the B2B and B2C sectors. Media Frankfurt's high-quality advertising inventory includes innovative digital screens, static advertising media, promotion points and special solutions that enable companies to successfully communicate their advertising messages.
About Cologne Bonn Airport
Cologne Bonn Airport is a central transport hub in Germany, handling around 10 million passengers and around 873,000 tonnes of air freight per year. The airport serves as a hub for the three major express service providers UPS, FedEx and DHL and is an important economic factor in the region. Situated in the heart of one of Europe's largest import and export regions, the airport is strategically located and is committed to being completely climate-neutral by 2045 at the latest.
Press contact Cologne Bonn Airport
Flughafen Köln/Bonn GmbH
Postfach 98 01 20
D-51129 Köln
T +49 22 03-40-33 33
F +49 22 03-40-27 45
presse@koeln-bonn-airport.de
www.koeln-bonn-airport.de
Press contact Media Frankfurt
dot.communications GmbH
T +49 89 53079713
media-frankfurt@dot-communications.de
