Digital Plaza Stars in Terminal 3: A new presence at the heart of international travel
With the “Digital Plaza Stars”, Media Frankfurt is expanding its future advertising portfolio in Terminal 3 at Frankfurt Airport to include two large-scale digital screens. The two screens, each measuring just under 60 square metres, are positioned at the heart of the Non-Schengen Marketplace – an area where global long-haul travellers linger and find their bearings before proceeding to the gates. This gives brands the opportunity to be present exactly where travellers are particularly aware of their surroundings.
New advertising spaces in the Terminal 3 marketplace
The marketplace is one of the most dynamic areas of the new terminal. Here, international passengers encounter shops, dining and entertainment. The Digital Plaza Stars are positioned right in the middle of this environment and lie within the natural flow of travellers. This creates high visibility in a central location within the terminal.
Why the location is particularly relevant for advertisers
For branding and product presentation, this placement is particularly attractive because it combines reach with relevance. The communication does not take place on the periphery, but in a high-traffic area with a clear function as a gathering space. Advertising thus becomes part of the airport experience and reaches travellers at a moment when they are open to visual impressions and spatial orientation.
Visibility in an environment offering a high quality of stay
The marketplace is not merely a walk-through area. It is designed as a place where people spend time and consciously take in their surroundings. This is precisely what enhances the quality of interactions. The Digital Plaza Stars combine large-format digital displays with a high-quality environment, thereby creating a powerful advertising space within the new terminal.
Terminal 3 as a new component in Media Frankfurt’s advertising portfolio
With the Digital Plaza Stars, Media Frankfurt offers a further glimpse into the emerging advertising portfolio of Terminal 3. Step by step, it is becoming clear what new opportunities are opening up for brand communication at Frankfurt Airport. The spaces represent a modern form of airport advertising: centrally located, digitally presented and embedded in an environment offering a high quality of stay.
