Digital Welcome Network at FRA Terminal 3: Visibility the moment you arrive

With the Digital Welcome Network, Media Frankfurt is expanding its advertising portfolio in Terminal 3 at Frankfurt Airport to include a digital network in the arrivals area. More than 30 digital screens are distributed throughout the baggage reclaim area and reach passengers at a particularly attentive moment of their journey: immediately after arrival.
 

New digital presence in the baggage reclaim area

The displays are positioned along the baggage carousels, creating a prominent presence in a high-traffic area of the terminal. The network covers both Schengen and non-Schengen arrivals, thereby ensuring extensive coverage within the new advertising environment of Terminal 3.

Why location matters to advertisers

The arrivals area is one of the most striking touchpoints of a journey. This is where passengers spend time, get their bearings and are particularly aware of their surroundings. This is precisely what makes the Digital Welcome Network so appealing to brands: high visibility combined with a moment of intense focus and an extended dwell time.
 

Visibility in a high-traffic environment

In the baggage reclaim area, visual contact is no mere coincidence. Travellers wait, look around and form their first impressions of their destination. For brands, this creates an environment where digital communication can capture attention whilst reaching a wide audience. The Digital Welcome Network combines this reach with a prominent position right in the flow of passengers.
 

Terminal 3 as a new addition to Media Frankfurt’s advertising portfolio

With the Digital Welcome Network, Media Frankfurt offers further insight into the emerging advertising opportunities in Terminal 3. The network demonstrates the role that digital formats can play in key functional areas of the terminal: large-scale, well-distributed and integrated into one of the most attention-grabbing moments of the passenger journey.