Since July 2026, Mast Jägermeister SE has been presenting an interactive brand experience in Terminal 3 at Frankfurt Airport, combining storytelling, digital experiences and travel retail into a seamless customer journey. The installation is located directly at the entrance to Pier J and spans two opposing experience zones: ‘Destination Jäger’ and ‘Destination Meister’. Together, they tell the brand’s story and invite passengers to discover Jägermeister in a variety of ways.
A world of brands to discover, try and get involved in
The focus is on an experience that goes far beyond traditional product presentations. Visitors can explore the Jägermeister brand world, sample selected products and discover exclusive offers.
As well as Jägermeister Original herbal liqueur, Jägermeister Orange and Jägermeister Cold Brew Coffee are also available for tasting. The range is complemented by exclusive merchandise, which is available to buy on site.
A particular highlight is the AI-powered photo experience: visitors can create a personalised Jägermeister portrait, which appears on the digital screens inside the pop-up, adding an extra element of surprise.
A brand journey that begins at check-in
However, the brand experience does not end at the store. In collaboration with Media Frankfurt, the campaign was extended across numerous digital advertising spaces in Terminal 3.
From the check-in area, through the central concourse, right up to the entrance to Pier J, digital campaigns guide travellers on their way to the pop-up store. This creates a consistent brand presence throughout the entire passenger journey, building awareness and leading directly to engagement.
Through the intelligent integration of digital advertising spaces and the physical experience, every touchpoint becomes part of a cohesive narrative, thereby creating a consistent brand experience.
Retail Media Impact: Connecting advertising, retail and experience effectively
This implementation serves as a prime example of how brands at Frankfurt Airport can benefit from an integrated combination of airport advertising, retail and experiential marketing. In collaboration between Media Frankfurt, Frankfurt Airport Retail and Fraport, a holistic approach was developed that seamlessly combines brand communication with the shopping experience.
This creates a smooth customer journey that builds visibility, encourages interaction and triggers impulse purchases precisely where travellers are particularly open to new brand and product experiences.
Find out more here about our ‘Retail Media Impact’ approach and how brands at Frankfurt Airport can benefit from the intelligent integration of advertising, retail and catering.
