Jägermeister has launched a bold 360° campaign at Frankfurt Airport to introduce its latest creation: Jägermeister Orange. In collaboration with Frankfurt Airport Retail (FAR) and Gebr. Heinemann, the brand activated an eye-catching pop-up bar inside the Duty-Free shop – creating a vibrant experience at the heart of the terminal.
Travellers could sample the new citrus-flavoured product, take selfies in a bright orange setting, and fully immerse themselves in the “Orange Era.” Brand ambassadors on site added a personal touch, actively engaging passengers and guiding them to the bar.
To increase visibility beyond the shop and spark engagement across the terminal, Media Frankfurt complemented the campaign with attention-grabbing digital out-of-home (DOOH) placements near the Duty-Free area. These large-format screens added a strong visual layer and extended the campaign’s reach to international travellers at key airport touchpoints.
This activation is a powerful example of how airport advertising combines product experience with high-impact media – offering global visibility and premium brand staging.
Want to boost your brand visibility at Frankfurt Airport? Get in touch with our experts.
