Media Frankfurt is looking forward to gamescom 2026
From 26 to 30 August 2026, gamescom will bring the international gaming industry together in Cologne. Under the theme ‘Games Spark Excitement for the Future’, the focus will be on innovation, creative communities and new opportunities for smaller studios.
Media Frankfurt will be there and is looking forward to new ideas, exciting perspectives and the opportunity to engage in face-to-face discussions with companies and industry representatives.
Gaming meets airport advertising
Frankfurt Airport offers gaming brands an international and high-visibility communications environment. In 2025, the airport welcomed 63.2 million passengers. Innovators and early adopters are particularly well represented amongst travellers – accounting for a proportion that is 53% higher than in the German population as a whole. (Source: b4p II 2025)
Digital screens raise the profile of trailers and new products. Promotions enable playful interactions, whilst Brand Spaces provide a space for comprehensive brand experiences.
A recent campaign by Nintendo at Frankfurt Airport, amongst other things, illustrates what this might look like in practice. It is one of many examples of how gaming brands can showcase their content throughout the passenger journey.
To anyone meeting us at gamescom: We look forward to chatting with you in Cologne.
