Media Frankfurt Creates New Brand World in Lufthansa’s Premium Check-in at Frankfurt Airport – with DZ Bank as First Mover
Frankfurt am Main, 12 December 2025. Media Frankfurt has equipped the Lufthansa Premium Check-in, opened in November 2025, with a set of striking new advertising spaces. DZ Bank is the first brand using the exclusive touchpoints and is sending a strong signal with its “FUTURE | STRONG” campaign. The advertising spaces reach a high-value audience with exceptional purchasing power: First and Business Class travellers, frequent flyers with HON Circle or Senator status, as well as Star Alliance Gold Members.
Anyone entering the Premium Check-in passes the new installations automatically. Positioned directly along the passenger flow, the spaces deliver consistently high visibility. Brand messages placed here accompany passengers not only throughout the check-in area but also as they continue their journeys across the world. The result is a high-impact setting designed for strong, premium brand showcases.
At the heart of the new offering in Terminal 1, Hall A, stands the nearly five-metre-tall “Digital Skyscraper”: a portrait-format digital screen totalling 9.7 m². Dominating the entrance area with its size and placement, it sets a striking visual statement. The eyecatcher is complemented by a large, wall-integrated panel measuring 14 m², as well as two high-resolution 98-inch screens for motion content.
The combination of scale, placement and image quality forms a premium set-up that maximises brand visibility exactly where high-spending international premium passengers and business decision-makers pass through.
“With these new spaces, we are creating another high-quality touchpoint in one of the airport’s most exclusive areas. Brands can reach an especially influential and decision-oriented target group here,” says Martin Korosec, Managing Director of Media Frankfurt. “For us, this is an important step in expanding the premium segment at the airport and enabling brand showcases in an environment that guarantees maximum attention.”
DZ Bank is the first to activate with a comprehensive campaign in the new premium area. Its “FUTURE | STRONG” campaign highlights Frankfurt’s role as an international hub and illustrates how the bank uses local expertise to unlock access to key markets worldwide. The campaign gains particular relevance in this environment – not least because it appears exactly where globally connected business travellers move through every day.
Watch the video featuring impressions of the new premium brand world and the DZ Bank campaign:
About Media Frankfurt
Since 1971, Media Frankfurt has been the exclusive marketer of advertising spaces at Frankfurt Airport, the leading connectivity hub in the DACH region. The company enables advertisers to showcase their brand messages in the unique airport environment and reach an international, affluent audience – both in the B2B and B2C sectors. Through partnerships with additional airports in Germany, Media Frankfurt also offers cross-location advertising solutions with even greater reach. For more information, explore our website or find us on LinkedIn.
Press Contact Media Frankfurt
Melina Bröcker
Marketing & PR Manager
Mail: broecker@media-frankfurt.de
Phone: +49 69 6970873
