Digital presence outside Terminal 1
Opel is presenting the new Astra Sports Tourer at Frankfurt Airport on Media Frankfurt’s ‘Digital Landmark’. The 100-square-metre digital advertising space is located at the entrance to Terminal 1 and catches the eye of travellers even before they enter the terminal.
As a result, the new model is revealed at a moment when orientation, anticipation and arrival come together. For automotive communications, this creates a high-visibility touchpoint in the immediate vicinity of the airport.
Visibility throughout the travel journey
The Digital Landmark combines scale, motion and location quality. The format is particularly well suited to brands that wish to position their message early on in the travel journey: on the way to the terminal, within the line of sight of departing passengers.
In the case of Opel, the Astra Sports Tourer is not merely showcased as a product. The campaign uses the airport as a setting for a marketing campaign that focuses on visibility, brand recognition and context.
Relevance for product and brand communication
The airport offers an effective communication environment for product and branding campaigns. Here, brands can reach national and international travellers and position their messages within a high-quality travel context.
The Digital Landmark demonstrates how digital outdoor advertising can be used at the airport: eye-catching, clearly situated and close to actual travel routes.
Airport Advertising with Media Frankfurt
Media Frankfurt develops advertising solutions for brands wishing to raise their profile at the airport. The Digital Landmark is an example of how digital formats can specifically support brand communication throughout the travel journey.
Anyone wishing to use digital airport advertising for product launches, brand awareness or brand visibility can contact Media Frankfurt directly.
