New Partnership: Hannover Airport and Media Frankfurt

Media Frankfurt's ‘SkyConnect’ marketing network is growing with the addition of another strategic location partner: Hannover Airport (HAJ). This expansion strengthens the unique alliance that allows advertising companies to run their campaigns simultaneously at up to nine airports across the DACH region. With Hannover Airport joining the network, its reach increases to an impressive 196.4 million passengers annually – a significant step for cross-location advertising opportunities.

 

Frankfurt, 29 January 2025. With Hannover Airport, Media Frankfurt's SkyConnect network has gained another strong partner. Hanover stands out as a leading economic and trade fair location with international appeal. Home to the largest exhibition centre in the world, the city has established itself as a hub for innovation and growth. Trade fairs such as Hannover Messe, EMO, AGRITECHNICA, and IAA Transportation, along with big international companies like Volkswagen Commercial Vehicles and Continental, enhance the city's global profile, attracting millions of visitors to the region each year. Hannover Airport thus serves as an important junction for business travellers, trade fair visitors, and tourists.

High Visibility in a Modern Setting

The heterogenous international audience makes the airport an ideal stage for impactful advertising. With large video walls and digital screens strategically placed across all three terminals, Hannover offers a modern advertising portfolio. This is further enhanced by 16 new 85-inch screens in the baggage claim area, ensuring maximum visibility.

“The integration of Hannover Airport into our network opens up new opportunities for brands seeking broad visibility. The extensive advertising options at high-traffic locations create the perfect environment for impactful campaigns,” says Martin Korosec, Managing Director of Media Frankfurt.

Unlimited Advertising Opportunities Along the Customer Journey

In 2024, Hannover Airport welcomed over 5.2 million passengers, offering advertisers a direct connection to an affluent target group with an affinity for travelling. Airlines such as Lufthansa, Eurowings, Turkish Airlines, and TUI fly connect Hanover to popular destinations like Antalya, Munich, Palma de Mallorca, Frankfurt, and Istanbul, as well as many European metropolises and connecting hubs.

“We are very pleased to cooperate with Media Frankfurt. SkyConnect creates unique synergies across airports in Germany, Austria, and Switzerland by offering cross-location advertising opportunities,” says Lothar Schlüter, Head of Real Estate Management at Hannover Airport. “In this way, the regular Lufthansa flight connections between Frankfurt, Germany's largest airport, and the trade fair city of Hanover can also be optimally utilised. Advertisers can extend their campaigns across both locations and target passengers throughout their entire journey – from departure to arrival at their destination.”

Centralised Marketing from a Single Source

Media Frankfurt’s SkyConnect network simplifies and extends the reach of media campaigns. Campaigns can be run simultaneously across multiple locations with ease. Enhanced by Hannover Airport, the network now spans nine airports in the DACH region, including Frankfurt, Berlin, Hamburg, Düsseldorf, Stuttgart, Vienna, Zurich, and Cologne/Bonn. All advertising spaces can be booked centrally through Media Frankfurt, ensuring a seamless process from a single point of contact.

Customised packages on Business, Holiday, Welcome, Departure, or Luxury ensure precise targeting of the right audience – both regionally and internationally.

Discover our marketing cooperations in Germany, Austria and Switzerland here.

 

About Hannover Airport

Hannover Airport is the top choice for tourist and business travelers in the North of Germany. Directly to your destination. 24/7. Every guest benefits from short distances and a wide range of services. With over 10,000 employees, HAJ is an important job engine for the region. Its good connections make Hannover Airport attractive for companies. What also moves the airport: the topic of sustainability. Thinking and acting responsibly. The autopilot is set for climate protection.

 

About Media Frankfurt

Since 1971, Media Frankfurt has been the exclusive marketer of advertising spaces at Frankfurt Airport, the world’s largest connectivity hub. As a leading provider in the DACH region, the company enables advertisers to showcase brand messages in the unique airport environment, reaching several million international, high-income travellers annually – across both B2B and B2C audiences.

Through partnerships with additional airports in Germany, Austria, and Switzerland, Media Frankfurt also offers cross-location advertising solutions. Its extensive product portfolio includes innovative digital screens, static media, promotional points, and customised special formats. With its affiliation to JCDecaux – the marketer of over 200 airports worldwide – Media Frankfurt is a pioneer in the field of digital out-of-home advertising. For more information, visit www.media-frankfurt.de/ or find us on LinkedIn.

Find out more about us here and visit us on LinkedIn to stay up to date.
 

Press contact


Melina Bröcker
Marketing & PR Manager

Media Frankfurt GmbH
Unterschweinstiege 2-14 | 60549 Frankfurt | Germany
Phone: +49 69 6970873
Email: broecker@media-frankfurt.de

 

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