Programmatic DOOH at German airports: Partner airport Hannover now available for programmatic booking
Programmatic Digital Out-of-Home (prDOOH) will continue to gain importance in the media mix in 2026, especially for brands that value flexibility and data-based control. Demand for programmatic solutions is growing steadily, particularly in the airport environment.
As part of our SkyConnect partnerships, we are connecting additional airports to our programmatic network this year. The first of these is Hannover Airport, which will join the existing locations of Hamburg, Cologne/Bonn and Stuttgart on 1 February and will also be available for programmatic booking.
Hannover Airport as a relevant touchpoint for international target groups
Hanover is an important economic and trade fair location with a strong international audience. This makes the airport an important hub for brands that want to appeal to business travellers, trade visitors and tourists.
Programmatic DOOH on the SkyConnect network: efficient, comparable, scalable
The integration of Hannover Airport further expands the programmatic connection within our SkyConnect network and offers advertisers uniform access to leading German airports. Programmatic booking via Media Frankfurt enables:
- Cross-location planning and activation from a single source
- Comparable KPIs and reporting structures across all locations
- Consistent targeting options and simplified operational processes for cross-location campaigns
This allows prDOOH campaigns at German airports to be planned, controlled and evaluated in a uniform manner – with maximum transparency and control.
Find out more about our programmatic options here.
