How can attention, interaction and retail be effectively combined at an airport? Toblerone’s latest campaign at Frankfurt Airport demonstrates how airport advertising can be transformed into a holistic brand experience.
With “The Ultimate Gift”, Mondelēz International is bringing an extraordinary collector’s edition to Frankfurt Airport: the Toblerone Crystal Bar, crafted by Swarovski. Frankfurt is one of nine selected airports worldwide where this exclusive edition is being showcased – alongside Athens, Delhi, Doha, Dubai, Madrid, New York (JFK), Singapore and Zurich.
In the central marketplace of Terminal 3, travellers can experience the installation and bid for the collector’s item at a charity auction in aid of "Hilfe für krebskranke Kinder Frankfurt e.V."
Linking airport advertising and travel retail at Frankfurt Airport
The installation demonstrates how retail and brand communication can be effectively combined in an airport setting. Rather than a traditional product presentation, it creates an interactive experience that actively engages travellers and allows them to connect with the brand on an emotional level.
This eye-catching display was organised jointly by Media Frankfurt, Frankfurt Airport Retail (FAR), Fraport and Media Frankfurt.
