Business travellers can now be addressed even more effectively along their walkways at Frankfurt Airport.
Frankfurt, 23 October 2023. With the Digital Business Space, brands can address their business target group at Germany's largest airport in a fully digitalised way at the departure gate. The eye-catching advertising space is located in Terminal 1 at Pier A, which is frequented above average by business travellers. The gates for Lufthansa and its Star Alliance partners are located here. The passengers who frequent this area form an attractive target group with an above-average household net income (more than € 4,000: 65 %) and an above-average education (about two-thirds with a university degree). In addition, an extremely high proportion of international passengers (46 %) can be found here. One third of the travellers belong to the decision-maker segment.
The Digital Business Space is centrally and prominently located right at the beginning of Pier A - very close to the central marketplace with its numerous shopping opportunities and in front of the lifts. There is also a restaurant opposite. This makes it one of the most frequented locations at Frankfurt Airport.
The advertising space is a digital eye-catcher format in a true branding area with the most diverse options for brand staging. This offers the possibility of attention-grabbing wall branding. Bookings can be made for a slot or exclusively. The wall and pillar can also be designed to reinforce the brand. Media Frankfurt's integrated range of services includes creative advice, planning, conception and realisation.
"As a premium provider of airport advertising in Germany, we are consistently pushing the digitalisation of our advertising spaces, especially at Pier A, which is highly relevant for advertisers due to the structure of passenger traffic there," says Martin Korosec, Managing Director Media Frankfurt. "With the Digital Business Space, we have now developed an innovative advertising concept for high-impact brand presentations that want to effectively address the high-class target group of international decision-makers in particular."
About Media Frankfurt
Media Frankfurt GmbH is the exclusive marketer of the advertising space at Frankfurt Airport. Founded in 1971, the Fraport subsidiary has developed into Germany's market leader and advertising platform number 1 in the aviation sector. Through the participation of JCDecaux – marketer of over 200 airports worldwide – Media Frankfurt is the innovation hub for Digital Out of Home. More than 1,500 advertising media inside and outside the terminals reach several million predominantly international passengers annually at one of the three largest hubs in Europe. Whether analog, digital, POS and promotion or mobile – the Media Frankfurt’s omnichannel portfolio enables effective brand staging and cross-media, highly networked campaign management along the customer journey.
Press contact
dot.communications GmbH
+49 89 53079713
media-frankfurt@dot-communications.de
