L’Oréal has launched an impressive impact campaign for its premium brands Kérastase and Prada at Frankfurt Airport. Frankfurt Airport – one of Europe's most important transport hubs – provided the ideal stage for targeting international travellers.
The campaign combined digital and static touchpoints with personal activation directly in the duty-free shop. Passengers in Terminal 1 encountered the brand world in numerous locations – for example, on 9:16 screens throughout the terminal and on the large-format ‘Digital Deluxe Board’ with an area of 43 m² in the centre of the marketplace in Pier B.
Point-of-sale measures and an exclusive styling experience in the duty-free shop attracted additional attention. Travellers could have their make-up and hair professionally done there – an impressive example of successful brand activation in the premium travel environment.
In this way, L'Oréal reached an international, high-income audience with strong brand awareness and emotional attachment.
Find out more about the luxury target group at Frankfurt Airport here.
