Frankfurt am Main, 23 April 2026. With the opening of Terminal 3 at Frankfurt Airport, a new premium portfolio for brand communication is set to launch: Media Frankfurt is expanding its offering with a total of 223 advertising spaces and more than 2,500 m² of advertising area – ranging from large-format digital and static installations to custom formats and promotion spaces. New, high-impact touchpoints are placed along the passenger journey, creating brand visibility at key moments of the customer experience.
With Terminal 3 starting operation on 23 April 2026, Europe’s newest airport terminal opens its doors. Terminal 3 not only enhances the premium environment at Frankfurt Airport but also expands the range of touchpoints where international reach meets high-value audiences – at a central hub for business decision-makers and passengers with high purchasing power.
Brand staging along the entire journey
Media Frankfurt captures this environment with an integrated advertising portfolio that accompanies passengers throughout their entire journey. A total of 223 advertising spaces enable continuous brand presence – from check-in and the central marketplace to the boarding area and baggage claim.
“More than 2,500 square metres of advertising space in Terminal offer brands high-visibility exposure within a premium setting,” says Martin Korosec, Managing Director of Media Frankfurt. “Through integration into the architectural space and targeted placement along key passenger touchpoints, advertising messages become part of the journey.”
In combination with the retail as well as food and beverage services of Fraport AG, the new terminal creates a holistic user experience.
“Terminal 3 combines international reach, high-spending audiences and a newly designed passenger experience,” says Julia Kranenberg, as a member of the Executive Board of Fraport AG responsible for the Retail and Real Estate segment. “The mix of premium retail, service and brand offerings strengthens the commercial appeal of the location. At the same time, the targeted staging along the entire passenger journey shapes the overall quality of the stay.”
“Digital Check-In Icons” and Promotion Point at Terminal 3: Prominent placement of Kia in the check-in area (Image source: Media Frankfurt)
Digital highlights at central touchpoints
Key highlights include large-format digital installations at high-frequency hubs: the “Digital Check-in Icons”, each measuring 120 m², are among the largest indoor LED screens in Europe and make a lasting first impression upon entering the terminal. In the central marketplace, the “Digital Plaza Stars”, with around 60 m² of LED space, ensure strong visibility within a premium retail environment – precisely where dwell time and spending power converge.
The portfolio is complemented by a comprehensive digital network near the gates as well as in the baggage claim area, ensuring maximum visibility before departure and after arrival. At the same time, the offering includes a wide range of static and interactive formats: from customisable brand spaces in the marketplace to flexible promotion areas in central locations. This creates both high-impact brand staging and direct interaction opportunities with passengers.
All advertising spaces in Terminal 3 have already been booked at launch. Companies such as DZ Bank, Europcar, Honda, Kia, LUMAS, Mastercard and Xiaomi are among the first to showcase their campaigns. The technical implementation of the digital advertising infrastructure was carried out in collaboration with partners including M-Cube, Ben Hur, Samsung and LG Electronics.
“Digital Plaza Stars” in the Terminal 3 marketplace: High visibility in a premium retail environment (Image source: Media Frankfurt)
A hub for international premium audiences
Initial users of the new terminal include 57 international airlines such as Qatar Airways, Emirates, British Airways, Delta Air Lines and Korean Air. They connect Frankfurt with key global markets, making Terminal 3 a hub for high-value international audiences: 58% of passengers have a household net income of over €4,000, while 30% are business decision-makers.
Direct connections to economically strong regions such as the United States and Asia underline the international relevance of the location. From summer 2027, Condor will also relocate from Terminal 1 to the new terminal, further expanding the offering.
“Brand Impact Zone” in the Terminal 3 marketplace: A customizable space for immersive brand experiences (Image source: Fraport AG)
