The new Terminal 3 at Frankfurt Airport is creating additional opportunities for brands to reach international travellers in a premium environment. As one of the first advertisers, Honda is establishing a strong presence in this new intercontinental hub and combining two eye-catching advertising spaces provided by Media Frankfurt.
A combination of Promotion Point and Digital Plaza Stars
In the non-Schengen departure area, Honda is showcasing the new Prelude via a promotional stand featuring a show car, situated right next to the duty-free area. This campaign is complemented by the “Digital Plaza Stars”: two digital LED screens, each measuring just under 60 square metres, located in the terminal’s premium marketplace.
This combination brings together physical brand presentation at eye level with large-scale digital visibility. This creates a clear customer journey for travellers: from the first eye-catching visual contact to the immediate in-person product experience.
A relevant environment for high-value target groups
The environment in Terminal 3 is particularly well-suited to brands seeking to reach international audiences in a relaxed travel and shopping setting. Passengers with time on their hands and a keen interest will find a high-quality retail environment here: business travellers, holidaymakers, luxury shoppers and international passengers.
For advertisers, the Honda example demonstrates how airport advertising can effectively combine digital visibility, a premium setting and a tangible brand presence. It is particularly in the departures area that moments of engagement arise in which brands are not merely seen, but consciously noticed.
A boost for brand communication at the airport
Honda’s presence at Terminal 3 clearly demonstrates the potential that lies in combining promotional activities with digital out-of-home advertising. Anyone planning a similar brand campaign at Frankfurt Airport will find suitable advertising spaces, expert advice and implementation expertise at Media Frankfurt.
