CUPRA expands its brand presence at Frankfurt Airport

As a long-standing advertising partner of Media Frankfurt, CUPRA has taken over newly developed Illuminated 360° Pillars, extending its ongoing brand showcase.


Frankfurt, 25 September 2023. Innovation and sportiness – that’s the essence of CUPRA. The Spanish automaker’s brand presentation at Frankfurt Airport is already a remarkable spectacle, bursting with energy. Now, the Challenger Brand has elevated its already attention-grabbing airport presence: five Illuminated 360° Pillars frame the CUPRA exhibition area magnificently. This showcase is centrally located in the so-called Atrium in Concourse A of Terminal 1. The aim is to further enhance CUPRA’s visibility and shine the spotlight on new models, such as the CUPRA Formentor Plug-In Hybrid. Developed by Media Frankfurt, the newly added Illuminated 360° Pillars offer cutting-edge advertising space that can be individually and flexibly controlled via software.

CUPRA’s brand presence at Germany’s number one hub is a long-term commitment. The Atrium and Light Corridor are reserved until the end of 2024, and starting in September, the five Illuminated 360° Pillars will be enhancing the spectacle for the entire duration.

“Media Frankfurt shares a long-standing and trustworthy partnership with CUPRA, characterized by the customer’s remarkable innovation drive,” says Martin Korosec, CEO of Media Frankfurt. “CUPRA was even the premiere customer for our programmatic offering and immediately showed enthusiasm for the newly installed Illuminated 360° Pillars.”

“With our impressive presence at the core of Germany’s busiest hub – Frankfurt Airport – we capture considerable attention and have a vast reach. Our centrally located brand exhibition in the Atrium has already delivered impressive results in previous years,” explains Giuseppe Fiordispina, Marketing Director at CUPRA Germany. “Our partnership with Media Frankfurt proves to be highly productive. Expanding our presence in the Atrium with the addition of the Illuminated 360° Pillars strengthens our presence and generates an even more significant visual impact for CUPRA.”


About Media Frankfurt

Media Frankfurt GmbH is the exclusive marketer of the advertising space at Frankfurt Airport. Founded in 1971, the Fraport subsidiary has developed into Germany's market leader and advertising platform number 1 in the aviation sector. Through the participation of JCDecaux – marketer of over 200 airports worldwide – Media Frankfurt is the innovation hub for Digital Out of Home. More than 1,500 advertising media inside and outside the terminals reach several million predominantly international passengers annually at one of the three largest hubs in Europe. Whether analog, digital, POS and promotion or mobile – the Media Frankfurt’s omnichannel portfolio enables effective brand staging and cross-media, highly networked campaign management along the customer journey.



CUPRA is the unconventional Challenger Brand that combines emotion, electrification, and performance, inspiring the world from Barcelona. The brand challenges traditional thinking, embodying the spirit of a new generation. Founded in 2018, CUPRA’s headquarters and its racing division are located in Martorell, Barcelona. CUPRA has a global network of specialized sales points.

In 2022, the upward trajectory of the Spanish Challenger Brand continued as CUPRA delivered more than 150,000 vehicles worldwide, demonstrating the perfect match between electrification and sportiness. Each new model launch has been a milestone in defining the brand’s character through bold and distinctive design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, the first electric model with plug-in hybrid drives; the CUPRA Formentor, the first exclusively developed and best-selling model to date; and the CUPRA Born, the first fully electric vehicle from the Challenger Brand.

CUPRA is the official premium sponsor of the World Padel Tour and a partner of Formula E, DTM, the Forza Horizon racing simulation, as well as the music festivals Parookaville and Rolling Loud. CUPRA is the only automotive brand simultaneously participating in the all-electric racing series Extreme E and Formula E. The CUPRA Tribe consists of brand ambassadors who aspire to be the driving force of change, including German national men’s football team goalkeeper Marc ter Stegen and two-time Ballon d'Or winner and FIFA Women’s World Player of the Year, Alexia Putellas. In Germany, influencers Daniel Abt, actors Ken Duken, Vladimir Burlakov, Tom Beck, and actress and presenter Nikeata Thompson are active as brand ambassadors for CUPRA.


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